By Manoj Jasra
Microsoft Corp. and SEMPO Institute, www.sempoinstitute.com, announced today an education alliance in which personnel from 20,000 affiliates of the MSN search engine will have access to SEMPO Institute’s online learning program designed to provide in-depth knowledge of best-practices in search engine marketing.
As part of the new alliance, personnel from the MSN affiliates will be able to take SEMPO Institute’s Fundamentals of Search Marketing class. SEMPO Institute also offers online classes in Advanced Search Engine Optimization and Advanced Search Advertising. Fundamentals consists of 14 lessons intended to give the student a high level understanding of the essentials of search engine marketing.
Since SEMPO Institute launched in early 2007, the student feedback has been very positive – 80% say they would recommend the Fundamentals course. “All companies need the fundamentals of search marketing in order to implement an e-marketing strategy,” says SEMPO President Jeffrey Pruitt.