By Ahmed Bilal.
If you are an SEO consultant, or if you are responsible for purchasing SEO services for your organization, the ideas discussed here may be the most important ideas you read this year.
In a nutshell â€“ the SEO industry is changing. We have integrated link baiting and social media marketing into our SEO toolkits, but now itâ€™s time (and space) for the â€œstepâ€.
Itâ€™s also an end to a cycle â€“ we know (to a great extent) what search engines want and how to give that to them.
But as search marketers, do we know what our clients want?
And as media buyers hiring SEO firms, do we know what options we have?