By Stephanie M. Cockerl.
How often do you check the status of your search engine marketing (SEM) and/or pay-per-click (PPC) keywords? Do you check them every month, every week or everyday? What about checking the status of your keywords after the first 100 impressions or ad views?
What if there are no clicks for a keyword after 100 impressions? This could also apply if the click-through rate (CTR) for a particular keyword is below 1%. Since the likelihood of having direct contact with the users who viewed the ads is nil, the next best thing is to deduce why searchers have not clicked.