By Ryan Douglas
I was shocked to read that a small, top online retailer of jewelry had badmouthed the performance of Googleâ€™s AdWords program. Google responded by sending a team out to offer services to assist the displeased retailer.
Google AdWords, for many retailers, is a valuable tool that drives millions and millions of dollars in revenue for a whole host of businesses ranging from extremely small one-man-shopâ€™s to behemoth sized organizations looking to advertise on the web. Advertisers are able to control their budgets, measure key performance indicators like ad click through rates, conversion rates and more, using Google Analytics. While it is not easy to advertise all industries on the web and some are more difficult than others there definitely are some very tough industries to advertise for on the web, most retailers are seeing good results. Good results are okay, but great results are even better so it is not unusual for retailers to be constantly vying for top performing ad spots and keywords, while trying to control exponentially growing advertising costs.