As the Program Director for the Internet Marketing bachelor’s and master’s degrees at Full Sail University, I’m frequently asked how we deal with the rate of change in the industry.
This is a particular challenge when you’re trying to teach Internet marketing, but it’s a problem that virtually anyone in the digital space faces. Change is not only inevitable here; it’s virtually constant.
Keep swimming, Nemo.
There’s no way around the fact that what worked last year – or even last week – may not get the same results today. It’s your job (and mine) to keep pace.
I asked my colleagues and students for suggestions about how they stay current. Here are a few of the responses I got: