Why you should care about PPC advertising

This post is by Simone Schuurer of Bing Ads, our Search Channel sponsor.

For quite some years I helped large retailers advertise their products in our paid search results. As a customer of many small businesses I can’t help but think about how ideally suited paid search would be for those running a company smaller than a national chain store. I know I’m not an independent advisor – working for Bing – but knowing search and knowing personally people behind many a small business I’d simply like to tell you why I believe pay per click advertising may benefit you.

‘If only they’d start a PPC campaign I could read my book without a worry’

‘If only they’d start a PPC campaign I could read my book without a worry’

Do you like to watch (video)? Your customers do!

Take a mental picture of your current website in your head. Can you picture it? Do you see your headlines, and text and bullet points and all of those things?

Now, imagine your potential customer visiting your website for the first time and seeing all of those same things. What do you think they’re going to do? It’s probably going to be something like this.

1. Read headline. If headline grabs attention, then…

2. Move on to read first sentence. If first sentence begins to explain what problems you solve for them, then they read on…

3. At this point they are more than likely skipping…

WAIT A MINUTE! STOP RIGHT HERE!

Why are we making a text blog post about how people like to watch videos? Let’s do this in video. Watch below.

Are You Making These 5 Banner Advertising Mistakes?

I’m not the first to write about this topic yet marketers from every niche are still making the same mistakes and blowing their budgets on display ads that don’t perform.  So before you call it quits… ask yourself if you are making any of these five mistakes.  If so, pay close attention because this is how you can avoid them once and for all.

Mistake 1:  Not selling to the right crowd    

Not all clicks are created equal.  The goal of your ads should never be about getting the most clicks but rather focus on getting relevant clicks.  What’s the point of a thousand curious clicks when they are not from the people who NEED your offer and who ultimately will make a purchase?  Place your ads on well targeted websites – where your ideal customers hang out.

Mobile Advertising: How To Outperform Your Competition

mobileIt’s an epidemic. People everywhere are addicted to their mobile devices.

On average Americans are using their desktops less and spending about 158 minutes every day on their smartphones and tablets.  That’s over 40 full days a year!

While there is definitely a drastic shift in technology usage with 64% of mobile users actually making a purchase after seeing a mobile ad, nearly 74% have yet to receive mobile ads from their favorite brands.

Are you on the mobile bandwagon?  Now is the time to hop aboard or be left in your competitor’s dust.

Let’s take a look at four key strategies to help you optimize your mobile ads and outperform your competition…

1.    Make the move from clickable to tappable ads

The 2014 SEOs Silver Linings Playbook

With all the discussion surrounding what’s not working quite as well in SEO – from SSL encryption, to panda, penguin and humming bird updates. I wanted to focus our attention to what’s really working for us and hence the SEOs Silver Linings Playbook!

I’d like to discuss a couple of advanced SEO tactics and analysis – that work.

Advanced SEO interlinking

Acquiring high authority links to your site and building up domain strength is great but how can you effectively leverage the strength of your internal pages to further boost pages that don’t rank as well.  That’s where advanced SEO interlinking comes in to play.

Identify internal linking prospects

The first step is identifying your high authority pages. There are multiple ways of doing this but I prefer SEOMoz or Ahrefs.

4 Steps to Move from Insights to Action

This post is presented by Marketing Pilgrim’s Analytics Channel Sponsor WebTrends. It was written by Stephen Eide, Training + Development Specialist at Webtrends.
action

If you’re like most digital marketers, you track a set of website metrics—measurements such as site visits, time on site, referring sites and the all-important purchases, conversions or downloads. While tracking and reporting on these metrics is fairly straightforward, do you know how to use them to make improvements?

While it can be challenging to move from reporting on results to driving action, it’s a critical transition. It can help transform your organization and put you on the path to marketing glory.

Here are four steps to get you started:

Five Questions You Must Answer Before Testing Your Landing Page

WebTrends Landing Page White PaperThis post is presented by Marketing Pilgrim’s Analytics Channel Sponsor WebTrends. It was written by Karen Wood, Sr. Product Marketing Manager at Webtrends.

It’s a cold, hard reality that your landing page has just four seconds to capture a visitor’s attention. Not only that, landing pages are the stage in the campaign funnel most vulnerable to customer abandonment—converting, on average, just three percent of visitors.

This so-called success rate begs the questions: Is three percent acceptable to your bottom line? And what is it about your marketing efforts the other 97 percent rejected?

The Hard Truth on “Gut-Feel” Marketing

All too often, poor campaign performance is rooted in human condition. Many marketing decisions aren’t based on data, but rather on opinion—and often, that opinion is just the highest paid person’s gut feeling. As a result, the marketing team is sent down a path without any certainty that what they are doing will produce results.