Social media has revamped the Internet through its ability to not only build influence, but also humanize a brand or individual. This counts as much in a content sharing environment as it does to the ability to impact online reputations. What’s more is that publishing to social networks is both simple and cheap. However, as great as social media outlets are there is also a battleground mentality present for people who are targeted by negative content. No matter how this information is published—a blog post, article, press release— it affects success.