Tackling the social marketing landscape can be quite challenging. With it’s continuous growth and evolving technologies, it’s a battle to stay a step ahead while remaining relevant to your customers. For the nearly 2,000 internet executives, senior marketers, digital professionals, entrepreneurs and investors attending the recent Internet Summit 2011 in Raleigh, NC (November 15 -16) this challenge became a little more achievable.
Being a first time attendee to the conference, I walked in with no preconceived notions just an open mind, an active Twitter account and a laptop ready for note taking. I wanted to capture a few new marketing tactics that could be applied to my active email marketing and social media initiatives. What I walked away with proved to be much more meaningful – fresh knowledge and practical applications.