The best marketing conferences combine education, inspiration and entertainment with plenty of face time and networking. At the recent Inbound Marketing Summit 2011, the consensus of the nearly 800 attendees scored it highly on all counts.
Drawn from conversations with fellow attendees, plus a few days to mull over the flood of ideas, this list of the Top 10 takeaways reflects the mix of strategic concepts and actionable ideas featured at the summit.
1. Jump off the competitive treadmill – If your company disappeared today, would your customers truly be lost, or could they just switch? Harvard Business School’s Youngme Moon explored how being meaningfully different cultivates irreplaceability and brand loyalty. To get there, we need to go beyond analyzing competitors and markets, blaze new paths and take risks. This is a scary proposition – but it’s a vital factor in some of the biggest successes in business.