Facebook Quietly Announces Major Analytics Flub

Recently, you might have noticed a pop-up when visiting your Facebook Insights page informing you of some changes to the way their reach figures are calculated.

“Fair enough,” you probably thought, “They’ve got a burgeoning user base and spammers, scammers, and a whole other lot of potential confounding variables to weed out.” If you clicked though, you found that the change was something much more breathtaking.

As of July 3nd, Facebook’s reach metric will include both mobile views and will now only count a ‘reach’ if a user scrolls down and loads a Page’s story. Take a second, let that sink in. Maybe read it one more time.

10 Reasons to Develop for Android First

As part of our desire to help our readers see more of the Internet and social media marketing landscape we will be bringing in guest authors who can give you a point of view that only they can bring to the table.

Today, Craig Palli of Fiksu tackles the most vexing question for mobile developers “Do I develop for iOS or Android first?” Be sure to add your voice to the comments.

There is a widely held belief in the mobile ecosystem that app developers should build for iOS first. There’s no doubt that Apple’s first mover advantage in the app space and its built-in mechanism for monetization have made it an attractive place for developers to place their resource bets.

7 Shortcuts to Take While Doing Keyword Research

This post was written by the team at Link Assistant.

While doing keyword research, the digital marketer normally tries to accomplish two things: spend as little time on it as possible and cover as many potentially profitable keywords as the niche provides.

However, hitting both these targets at once is one heck of a task. Hence, it is very good to know what shortcuts one can take, without sacrificing the productivity of their campaign.

Say, you are a CPA (certified public accountant) and have a website called www.SuperDuperAccounting.com (just for the record – the site does not exist in reality as this post is being written). How can you quickly identify high-paying keywords in your niche? Let’s conduct a small case study, shall we?

How to Prepare for Google’s Search Makeover

Are you worried about Google’s upcoming search makeover? Whether you agree that Google’s upcoming refresh is a big deal or not, a storm of change is brewing on the search horizon, and it’s best to be prepared. Even though semantic technology has been embedded in search for years, Google is planning to include more of it. Focusing on named entities and marking up content with semantic microdata could keep your search traffic (mostly) intact.

As reported in the Wall Street Journal

Google is planning to revamp search and feature more facts and information generated from semantic technologies. Recently it grew its database of named entities (people, places, and things) from 12 million to over 200 million. The forthcoming changes have potential to impact billions of search queries. It’s Google’s effort to get way ahead of Bing and keep up with Siri on Apple’s iPhone 4S.

Going Universal: How to Leverage Universal Search to Increase ROI

The following post was written by our SEO Channel sponsor Link-Assistant.

It amazes me how many online optimizers ignore Universal Search. I’ve come across site owners who ask, “Hey, we are a flower retailer, how do we rank in the top 10?” And I’m like, “Jeez, you’re not even on Google Places”.

Years ago, whether you owned a hotel, a newspaper or an insurance company, the way you optimized your site for Google was more or less the same. Remember the good old SERPs with a homogeneous mass of search results?

Nowadays, times have changed. Today, the search results contain paid listings, specialized search results (Images, Videos, etc.), and what not. There is now more distraction for the searcher, and potential visitors may simply ignore your insignificant “normal” result and click on a flashy Shopping snippet or something similar.

10 Things the FBI Knows About Social Media Monitoring You Can Use to Generate Leads and Close Deals

The following post comes from our Inbound Marketing Channel sponsor HubSpot.

The FBI recently posted a Request for Information (RFI) for a “social media application.” But, it was really a request for a social media monitoring application. Why? Because the FBI recognizes what many inbound marketers already know and many others are discovering: There’s gold in them thar social media data.

You can use the same social media monitoring attributes the FBI wants to use to catch bad guys to generate and nurture leads, identify hot spots (good and bad), and close more deals.

3 Must-Take Steps to Brand Search Results for Your Name

Long passed the days when we had to wonder why we should care about search results for our (brand) names. Google reputation management is a well-known phrase to anyone making a living online. Hence, you are most likely to know that in order to maintain stable presence in branded search results, one should be working continuously.

If you are blogging a lot and care about your brand name and what people see when they are searching Google for your name, here are exactly three things you need to do once to improve your Google search results branding:

1. Verify the Authorship of Your Articles

A few months ago Google got really serious about giving more credit to great content authors. As a result, you can see the author’s headshot right within relevant search results.