Long passed the days when we had to wonder why we should care about search results for our (brand) names. Google reputation management is a well-known phrase to anyone making a living online. Hence, you are most likely to know that in order to maintain stable presence in branded search results, one should be working continuously.
If you are blogging a lot and care about your brand name and what people see when they are searching Google for your name, here are exactly three things you need to do once to improve your Google search results branding:
1. Verify the Authorship of Your Articles
A few months ago Google got really serious about giving more credit to great content authors. As a result, you can see the author’s headshot right within relevant search results.