Can Reputation Load Faster Than SEO?

This post comes from our Reputation Channel sponsor WebiMax.

As online marketers, we celebrate the application of SEO. Quality, search engine optimization tactics help align a brand’s Web pages with particular keywords and phrases. However, the steady process takes time to solidify. A brand may benefit, perhaps reaching some goals more quickly, by engaging in other areas of online marketing. SEO unites user queries with a brand; a diligent brand executive can do the same. Consider the following ways to accelerateyour brand and online reputation.

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Google’s “Search Plus Your World” to Kill Facebook and Twitter?

This post comes from our SEO channel sponsor Link Assistant.

There we go, folks. Barely had 2012 begun, when Google, the search engine that never sleeps, rolled out an unprecedentedly refreshing mode for its search results – Search Plus Your World.

Search plus Your World mixes “regular” (told you “regular” was relative) search results with various Web 2.0 pages associated with YOU, displaying different things you intended to share, say, only with your friends on Google+, right within the search results.

As creepy as it sounds, now, if you feed Google some obscure keyword and this keyword is present somewhere on your/your friends’ social media pages, those pages will most likely get included into your search results. And, the outcome can be quite surprising: for example, I performed a search for “5-star hotel” today and got this highly “relevant” share from a colleague:

Google Demotes Chrome Browser in Search Results After “Unintentional” Paid Link Campaign

This post comes from our Search News Channel sponsor WebiMax.

It appears Google does, in fact, hold themselves accountable (to some degree) for their own policies and guidelines. News broke late on Monday by Aaron Wall (an internet marketer who founded SeoBook.com), when his community discovered a “This post is sponsored by Google” sponsored post.

Search marketers know very well that Google has a strict stance against paid links and states in their guidelines that “some SEOs and webmasters engage in the practice of buying and selling links that pass PageRank, disregarding the quality of the links”, noting that “buying and selling links that pass PageRank is in violation of Google’s Webmaster Guidelines and can negatively impact a site’s ranking in search results.”

Google’s official statement was:

Is Social Media More Than Just a Megaphone for Unhappy Customers?

This is part 3 of a series of posts from Chris Lorence, the CMO of the Independent Community Bankers of America. Chris is working to get a very traditional group to “buy in” to social media and we are letting you in on the process he is going through. His first post introduced us to the battle he faced just getting his members’ attention. His second post, was about helping his members simply see the social media light. Today, we see how Chris helps the uninitiated see what can be done to take the pain out of social media criticism.

This series is part of our ongoing effort here at Marketing Pilgrim to show the real world of social media rather than just the industry hype and drivel. Let us know what you think and give us an idea of what you might like to see in the future.

Social Media: 4 Simple Principles To Convert the Harshest Critics

This is part 2 of a series of posts from Chris Lorence, the CMO of the Independent Community Bankers of America. Chris is working to get a very traditional group to “buy in” to social media and we are letting you in on the process he is going through. His first post introduced us to the battle he faced just getting his members’ attention. Today we see how Chris helps the uninitiated see the social media light.

This series is part of our ongoing effort here at Marketing Pilgrim to show the real world of social media rather than just the industry hype and drivel. Let us know what you think or even what you would like to see in the future.

Internet Summit 2011: Engagement and Data Rule the Day

Tackling the social marketing landscape can be quite challenging. With it’s continuous growth and evolving technologies, it’s a battle to stay a step ahead while remaining relevant to your customers. For the nearly 2,000 internet executives, senior marketers, digital professionals, entrepreneurs and investors attending the recent Internet Summit 2011 in Raleigh, NC (November 15 -16) this challenge became a little more achievable.

Being a first time attendee to the conference, I walked in with no preconceived notions just an open mind, an active Twitter account and a laptop ready for note taking. I wanted to capture a few new marketing tactics that could be applied to my active email marketing and social media initiatives. What I walked away with proved to be much more meaningful – fresh knowledge and practical applications.

The Secrets to Successful Multilingual Social Media

Love it or hate it, social media has changed the way we interact, advertise and engage with our target markets. Even the chances that you made it to this article through social media are high – a recent study found almost 9 in 10 businesses use social media for marketing purposes.

And why not? It’s free, it’s effective and you can reach people all over the world in a few simple clicks.

But to truly reach global markets, you need to speak their language, and there are a few essential tricks you need to know to make it in the heady world of multilingual social media.