The Super Bowl and Video SEO

This post comes from our Search News Channel sponsor WebiMax.

As Super Bowl XLVI is less than a week away, advertisers and marketers are firming up their ads that are expected to cost $3.5 – $4 million for a :30 second spot on NBC. While “Super Bowl commercials” are amongst the most exciting parts of the experience for the consumer (not the avid sports fan), marketers and advertisers should ask themselves if their commercial will effectively generate brand awareness and a purchase decision.

It seems as though Super Bowl commercials have become more of a battle of wit versus creating brand awareness. In recent years, more and more companies compete with each other and focus more on injecting humor into the ad versus focusing on making some sort of conversion. With the Super Bowl being presented online for the first time this year, perhaps advertisers should focus also on creating a viral marketing video that coincides with their super $3.5 million advertisement during the big game.

Will 2012 Become the Year of Mobile SEO?

This post comes from our SEO channel sponsor Link Assistant.

The mobile Web has been gaining HUGE momentum in the past few years. Different statistics pertaining to the mobile Internet paint a vivid picture of the latter growing bigger each day:

Consider Shifting Emphasis and Dollars to SMO and Reputation

This post was created by our Reputation Channel sponsor Webimax.

Numbers reflecting user participation on social sites were issued recently, stirring the interest of marketers and brands leveraging popular sites like Facebook and Twitter. Out of 2,000 U.S. web users asked, an astounding 85% had Facebook accounts. About three-quarters of the population use the social platform daily, and over half of those asked have at least a hundred friends. Wow, the opportunity to engage markets is there.

The Consumers Have Arrived, Where’s the Businesses?

Further research showcased what consumers do with brand-produced media. It seems consumers are more than happy to share videos, mention companies in updates, read brand-produced editorial, “like” businesses, “retweet” posts, and interact with brands in other ways. So, consumers will interact but will brave brands?

Can Reputation Load Faster Than SEO?

This post comes from our Reputation Channel sponsor WebiMax.

As online marketers, we celebrate the application of SEO. Quality, search engine optimization tactics help align a brand’s Web pages with particular keywords and phrases. However, the steady process takes time to solidify. A brand may benefit, perhaps reaching some goals more quickly, by engaging in other areas of online marketing. SEO unites user queries with a brand; a diligent brand executive can do the same. Consider the following ways to accelerateyour brand and online reputation.

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Google’s “Search Plus Your World” to Kill Facebook and Twitter?

This post comes from our SEO channel sponsor Link Assistant.

There we go, folks. Barely had 2012 begun, when Google, the search engine that never sleeps, rolled out an unprecedentedly refreshing mode for its search results – Search Plus Your World.

Search plus Your World mixes “regular” (told you “regular” was relative) search results with various Web 2.0 pages associated with YOU, displaying different things you intended to share, say, only with your friends on Google+, right within the search results.

As creepy as it sounds, now, if you feed Google some obscure keyword and this keyword is present somewhere on your/your friends’ social media pages, those pages will most likely get included into your search results. And, the outcome can be quite surprising: for example, I performed a search for “5-star hotel” today and got this highly “relevant” share from a colleague:

Google Demotes Chrome Browser in Search Results After “Unintentional” Paid Link Campaign

This post comes from our Search News Channel sponsor WebiMax.

It appears Google does, in fact, hold themselves accountable (to some degree) for their own policies and guidelines. News broke late on Monday by Aaron Wall (an internet marketer who founded SeoBook.com), when his community discovered a “This post is sponsored by Google” sponsored post.

Search marketers know very well that Google has a strict stance against paid links and states in their guidelines that “some SEOs and webmasters engage in the practice of buying and selling links that pass PageRank, disregarding the quality of the links”, noting that “buying and selling links that pass PageRank is in violation of Google’s Webmaster Guidelines and can negatively impact a site’s ranking in search results.”

Google’s official statement was:

Is Social Media More Than Just a Megaphone for Unhappy Customers?

This is part 3 of a series of posts from Chris Lorence, the CMO of the Independent Community Bankers of America. Chris is working to get a very traditional group to “buy in” to social media and we are letting you in on the process he is going through. His first post introduced us to the battle he faced just getting his members’ attention. His second post, was about helping his members simply see the social media light. Today, we see how Chris helps the uninitiated see what can be done to take the pain out of social media criticism.

This series is part of our ongoing effort here at Marketing Pilgrim to show the real world of social media rather than just the industry hype and drivel. Let us know what you think and give us an idea of what you might like to see in the future.