Love it or hate it, social media has changed the way we interact, advertise and engage with our target markets. Even the chances that you made it to this article through social media are high – a recent study found almost 9 in 10 businesses use social media for marketing purposes.
And why not? It’s free, it’s effective and you can reach people all over the world in a few simple clicks.
But to truly reach global markets, you need to speak their language, and there are a few essential tricks you need to know to make it in the heady world of multilingual social media.