How to Optimize Your Social Profiles

By Renée Revetta

While you might be optimizing your website for search and participating in social media, are you optimizing your social efforts for search? Looking at four of the main social networks; Twitter, Facebook, LinkedIn and YouTube, here are some tactics to implement for each profile. While maintaining an active presence on social networks is a good start, you might be over looking some of these common sense tips. If used properly, these tactics should help your profile rank well within social search results.

Facebook

  • Include URL in static text box beneath Page photo.
  • Include URL in Info tab, and if possible tag with a lead source to track that visitors are coming from your Facebook Page.

Mobile Email Marketing Pitfalls; How Do Your Messages Measure Up?

By Len Shneyder

Recently, I had the pleasure of presenting with eROI’s Dylan Boyd on the topic of Mobile Optimization. We had a wonderful audience with a bounty of great questions stretching the limits of our imaginations and knowledge.  Seriously, if you don’t learn something from your audience then I doubt you’re really listening. I’m writing today to answer, in greater depth, one of the great questions that came in during the webinar: what kind of pixel resolutions should I code for?

In truth, the most common appears to be 320×480 for most of today’s smart phones. The following resolutions might give you an idea of the slight to drastic variance and how the nuances of the handset’s specific rendering will affect the final outcome:

Facebook Community Pages: Your Lurking Reputation Nightmare

By Renée Revetta

It’s been over four months since Facebook launched Community Pages, and they’re still a big mess.  As users were originally told, Community Pages are NOT completely “dedicated to a topic or experience” but just pages created from everything that users list in their Info tab. Sure that might encompass topics or experiences, but, for example, Community Pages are automatically created for employers, colleges, high schools, interests and activities. With 500 million users on Facebook, those interests, employers and activities quickly add up.

Why Does Google Hate You So Much?

By Jim Kukral

Google hates you, and they love you (your money mostly).

This is the very first thing I try to communicate to new students who want to understand their future relationship with Google. And make no doubt about it, as an Internet Marketing professional, you WILL have a relationship with them, if you want any chance of being successful that is.

Google is a business. They make billions of dollars from advertisements. I have read that up to 75% of their income each year is from those same ads, probably more. When you buy Google Adwords, and you pay $1.00 (for example) to bid for the top position on your favorite most search for keyphrase, Google takes a tiny piece of that $1.00. Imagine that happening 10 million times a day or more.

Mad Men Are “Marketing” Men

By, Lisa Arthur, CMO, Aprimo

Recently, season four of the acclaimed AMC television series Mad Men kicked off. In case you have been orbiting space since the show premiered in 2007, Mad Men is set in the 1960s and exposes the professional and personal lives of advertising executives based in New York City.

What was particularly striking about the premier episode was its uncharacteristic focus on public relations (PR) and its connection to the world of advertising. At the start of the episode, advertising executive and character Pete Campbell claimed that he does not deal with PR. It reminded me how much has changed since that era, and that today, while marketers may have a particular focus within the medium, we are more and more often required to understand all facets of marketing and integrate efforts across all channels. Today’s marketing professionals need to have an understanding of key business goals, how to align messages, all marketing channels (from print to social media) and how to drive the bottom line.

Facebook Ads…Instantly

By Renée Revetta

Facebook recently enabled a feature that instantly suggests a dynamically created Facebook ad based on a provided URL. I tested it out to uncover how Facebook set up this feature. As with most things, there are some pros and cons to the dynamic ad creation approach.

Facebook creates the ad by searching the HTML of the provided URL for certain tags. Specifically, it pulls the title tag, meta description, and an image associated with the main content, similar to how it pulls information when Facebook users share a link.

Title of ad: pulled from title tag

Ad copy: from meta description

Image: from embedded image

4 Ways to Act Like a Social Media Jerk…& How to Avoid Them!

By Sheila Beal

If your brand, business or company seeks to harness the benefits of social media, you need to be aware of some pitfalls to avoid.

While social media can do wonders to help raise awareness and improve the sales of a business, if it’s not done well, it can also come back to haunt you. I’ve gone from being a raving fan of a business to being unlikely to ever patronize that business again, based on their poor social media skills.

Now, I’m not telling you that to make you scared to dip your toes in the social media pool. I’m only telling you this because I want you to be aware of some social media basic skills that can make or break your efforts.