By Sheila Beal
If your brand, business or company seeks to harness the benefits of social media, you need to be aware of some pitfalls to avoid.
While social media can do wonders to help raise awareness and improve the sales of a business, if it’s not done well, it can also come back to haunt you. I’ve gone from being a raving fan of a business to being unlikely to ever patronize that business again, based on their poor social media skills.
Now, I’m not telling you that to make you scared to dip your toes in the social media pool. I’m only telling you this because I want you to be aware of some social media basic skills that can make or break your efforts.