When Google announced their latest algorithm update codename “Panda” the jokes came out of the woodwork to tease the name. But the reality was that this update impacted the SERPs big time. A lot of major sites suffered traffic loss due to their rankings falling. When that happened a lot of SEOs were scrambling to figure out what happened and what they could do as a “work around” to get their
respect pride rankings back. What amazed me as I watched all this unfold were the number of SEOs asking on Twitter if anyone had found a solution to the Panda update. The reality is, the solution was right in front of them, they just didn’t see it.
A Lesson in Kung Fu