This is a guest post by HubSpot’s social media scientist, Dan Zarrella. It contains data from his upcoming webinar “The Science of Blogging” taking place on December 9th.
Many marketers and small business owners see blogging, rightly, as an important aspect of their SEO efforts because of their ability to attract inbound links. And even beyond SEO, getting lots of links for your blog posts is key to establishing yourself as an expert and building traffic.
I’ve spent the past few months analyzing data on over 150,000 blog posts and I’ve identified several ways you can optimize your blogging efforts to drive more incoming links.
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