Last week, SEOMoz hosted a Search Ranking Factors webinar or #mozinar (to you Twitter folks out there) that highlighted the latest and greatest in what plays into search results. Search marketing presents huge opportunity for businesses. In fact, for many local and small businesses their success often relies on appearing in the SERPs. If you happened to miss the webinar, here are the top 15 things to consider when doing SEO.
- Correlation Isn’t Causation – We all knew that this was coming. If you follow SEOMoz heavily this is one of the most commonly used phrases but for good reason. The illustration pointed out that although their study may bring about correlations between variables it isn’t meant to suggest that they cause one another.