Why Does Google Hate You So Much?

By Jim Kukral

Google hates you, and they love you (your money mostly).

This is the very first thing I try to communicate to new students who want to understand their future relationship with Google. And make no doubt about it, as an Internet Marketing professional, you WILL have a relationship with them, if you want any chance of being successful that is.

Google is a business. They make billions of dollars from advertisements. I have read that up to 75% of their income each year is from those same ads, probably more. When you buy Google Adwords, and you pay $1.00 (for example) to bid for the top position on your favorite most search for keyphrase, Google takes a tiny piece of that $1.00. Imagine that happening 10 million times a day or more.

Mad Men Are “Marketing” Men

By, Lisa Arthur, CMO, Aprimo

Recently, season four of the acclaimed AMC television series Mad Men kicked off. In case you have been orbiting space since the show premiered in 2007, Mad Men is set in the 1960s and exposes the professional and personal lives of advertising executives based in New York City.

What was particularly striking about the premier episode was its uncharacteristic focus on public relations (PR) and its connection to the world of advertising. At the start of the episode, advertising executive and character Pete Campbell claimed that he does not deal with PR. It reminded me how much has changed since that era, and that today, while marketers may have a particular focus within the medium, we are more and more often required to understand all facets of marketing and integrate efforts across all channels. Today’s marketing professionals need to have an understanding of key business goals, how to align messages, all marketing channels (from print to social media) and how to drive the bottom line.

Facebook Ads…Instantly

By Renée Revetta

Facebook recently enabled a feature that instantly suggests a dynamically created Facebook ad based on a provided URL. I tested it out to uncover how Facebook set up this feature. As with most things, there are some pros and cons to the dynamic ad creation approach.

Facebook creates the ad by searching the HTML of the provided URL for certain tags. Specifically, it pulls the title tag, meta description, and an image associated with the main content, similar to how it pulls information when Facebook users share a link.

Title of ad: pulled from title tag

Ad copy: from meta description

Image: from embedded image

4 Ways to Act Like a Social Media Jerk…& How to Avoid Them!

By Sheila Beal

If your brand, business or company seeks to harness the benefits of social media, you need to be aware of some pitfalls to avoid.

While social media can do wonders to help raise awareness and improve the sales of a business, if it’s not done well, it can also come back to haunt you. I’ve gone from being a raving fan of a business to being unlikely to ever patronize that business again, based on their poor social media skills.

Now, I’m not telling you that to make you scared to dip your toes in the social media pool. I’m only telling you this because I want you to be aware of some social media basic skills that can make or break your efforts.

Affiliate Marketers to Courts – Kill the Amazon Tax!

By Trisha Lyn Fawver

Oppose the Advertising TaxIf ever a cause was near & dear to me, this is definitely one of them. As an affiliate manager, affiliate marketing is my livelihood.  Over the last year, several states have introduced legislation defining affiliates as tax nexus for businesses.  This means that if a merchant has affiliates in a state with this kind of law, they are required to charge sales tax for all online orders made to customers in that state. 

This started in May 2008 with New York, and quickly spread to California, Minnesota, Rhode Island, North Carolina, Hawaii, and other states.  Affiliate marketing advocates were successful in stopping the laws from passing in most states, however Rhode Island and North Carolina have passed similar laws to New York. 

You Know You Work In Search When You…

By Chelsea Blacker

You know you work in search when you:

1. have more logins than you do pairs of socks.

2. friended Danny Sullivan before you met him.

3. don’t think you’re a Cuttlet.

4. typically have at least 3 different browsers open simultaneously.

5. have considered dating a college student/education professional to get links.

6. grocery shop and think “my average CPC is higher than that apple/steak/wine bottle.”

7. get really excited when your map overlay is light green in a 3rd world country.
namibia

8. look for house numbers 404 and 300 with the same enthusiasm as house 69.

9. receive grammatically incorrect emails form India offering to write you copy.

15 Things I Wish I Had Known When I Started as an Internet Marketer

By Chris Tynski

For anyone who’s joined and had success in the Internet Marketing world, there are likely a great number of things you have learned over the years that allow you to be successful today.

This list is compiled from my own experience with Internet marketing,  it consists of the top 5 lessons I’ve learned in 3 areas of Internet Marketing that I believe are essential to success.

These areas include:

Mentality/Frame of Mind

Business Direction

and Marketing Technique.

Mentality:

1. Fake it till you make it.

When you start out with Internet Marketing, you WILL be overwhelmed.   The breadth and depth of this field is staggering, and it’s changing every day.  Don’t let this deter you. Trust that you will eventually “get it” , it will come together, and you will begin to see the big picture soon enough.