By Jim Kukral
Google hates you, and they love you (your money mostly).
This is the very first thing I try to communicate to new students who want to understand their future relationship with Google. And make no doubt about it, as an Internet Marketing professional, you WILL have a relationship with them, if you want any chance of being successful that is.
Google is a business. They make billions of dollars from advertisements. I have read that up to 75% of their income each year is from those same ads, probably more. When you buy Google Adwords, and you pay $1.00 (for example) to bid for the top position on your favorite most search for keyphrase, Google takes a tiny piece of that $1.00. Imagine that happening 10 million times a day or more.