Last week Google and Microsoft were at Senate hearings in the US about Google’s plan to buy DoubleClick. Google is to spend $3.1 billion in a deal that was first announced in April. This week the news is focused on the same deal in Germany.
According to Google the acquisition will enable more innovation and competition. It will help businesses and consumers. Microsoft is crying monopoly and there are frequent concerns from Microsoft and others about privacy. And there is the now-famous Amazon.com and UPS/FedEx analogy.
This is the way Google put it: we sell ads, Doubleclick delivers ads. In Germany the data protection commissioner of the German federal state of Schleswig-Holstein doesn’t agree. He is opposing the deal.