Email Newsletter Daily Candy Gobbled up by Comcast for $125 Million

The email newsletter Daily Candy, now going on its eighth year, got a sweet deal this week. Comcast is buying the company for $125 million. Rumors were that Comcast would pay far less – around $75 million and it’s many times over their revenue.

The pithy newsletters focus on what’s hip and fashionable – marketing products to young women – and drawing national advertisers. Last year they expanded to include a kid’s edition aimed at well keeled moms. In 2006 the newsletters totaled around 2.5 million subscribers.

Daily Candy was launched in 2000 by Dany Levy with money from savings ($50,000) and investment capital ($250,000 from family and friends). In 2003, they got a further investment from Pilot Group for $3.5 million and a majority share.

China, Freedom, and the Internet

Let the games begin! The Olympics in Bejing have begun and Tibet monks aren’t the only protesters – the media is angry too. While Chinese citizens may not have freedom of the press or Internet, but their Olympic guests expect it.

And to be sure, the media was promised they would have full access to web sites. But reports are that not only are sites being blocked but that the government is monitoring Internet activity.

The impending Olympic games have increased questions about Internet censorship in China, especially after Chinese officials tried to block journalists there for the games from accessing certain sites, even after the Chinese government assured reporters they would have full freedom to search the Internet, unlike its citizens.

Google Trends Spin Off Google Insights for Search

Google Insights for Search is like candy for Internet marketers fascinated with Google. It will surely lead to hours of searching and plotting. We are very interested in getting more information about how, why, and when people search the web. Google Trends was already useful but Google Insights gives much more information.

If you run a paid search campaign, or if you’re looking for ideas for a press release, or figuring out where the bulk of your customers come from, Insights could be particularly insightful.

I typed in “fundraising” and found that Vermont is the state with the most searches and the top search relating to fundraising is “fundraising ideas.” Here are some more ways you can use Google Insights for Search.

Google Sells off Search Marketing Division of DoubleClick

Last March Google acquired DoubleClick and it’s affiliate and search marketing arm Performics. That sent some chills up the spine of a lot of companies who saw it as a conflict of interest. Today it was announced that Google is selling a part of Performics, to Publicis Groupe, one of the top four global advertising companies.

Just this June Google rebranded Performics to the “Google Affiliate Network” but seemed to have done little else with the division. That was a relief since Google is the world’s largest search engine and they owned a company who tried to get their clients to the top of search results.

Marketing to Tweens Online

Tweens, the age group between 8-12 years old are unique in that they are the first group to have grown up with computer and internet access. They are also getting mobile phones and more grow up using them.

My son who is almost 8 has grown up watching me blog and is now obsessed with Club Penguin. I admit it’s a little disconcerting of thinking to marketing to him or the kids his age. But where there is a market…there are marketers…

My son is a child, but as the article by Marketing Vox suggests, soon he may begin to explore what it means to be a teenager (which I’m far from being ready for). Being a teenager for Tweens means freedom – including freedom to make purchases. And this age group has money to spend (and they can be relentless in their requests to spend it!).

69 Year Olds Overrepresented on Social Networks

For Marketing Pilgrim readers who love data – here is a follow-up to Rapleaf’s social media study. The link has a spreadsheet that you can apply formulas to. The study looked at 49.3 million people on social networks and breaks them down by age and gender. This is good to study to look at if you want a general idea where to focus your marketing on a specific social network to a target customer.

The first group post about this talked about how men often have more “friends” on social networks and tend to be on LinkedIn and Flickr. Facebook and MySpace has more women. Men and women on average have 2-25 friends. So if you have more, you’re above average :)

Other Highlights on the Social Media Network Study:

Advertisers Get More Control on Google’s Content Network

Google AdWords advertisers that run content-targeted ads are going to have a easier time managing their campaigns. Until now the content and keyword ads were managed separately. A new feature combines both keyword-targeted ads and placement-targeted ads into one campaign and both will show ads based on keywords.

According to the AdSense blog: “Advertisers can now combine keywords and placements in the same campaign to more precisely target where their ads appear on the Google content network and how much they pay for them. The content network is Google’s advertising distribution channel comprised of hundreds of thousands of high-quality websites, news pages and blogs that partner with Google to display targeted AdWords ads.”