The Australian consumer watchdog has broadened its case against Google—while they have dropped the case against Google Australia and Google Ireland, they are going full steam ahead on the parent company Google Inc.
The ACCC claims that sponsored links are not clearly distinguished from organic results, alleging Google’s practices are misleading. The shaded area at the top of results was their original complaint, but now they have broadened the accusations to include the right-hand links too, claiming that they look the same as the organic listings.
The ‘sponsored links’ text is barely visible, they claim, and the shaded area is too subtle, and dependent on the screen angle. I tried this out, and it’s true – at certain angles the shaded area pretty much disappears.