Australian politicians are following the US example and going online in an attempt to win votes in this yearâ€™s federal election. This nation-wide election could see a new Prime Minister as head of state, and politicians on all sides are looking for innovative ways to speak to a “younger generation”.
We have watched the US politicians go online with blogs and other social media with interest. The high profile Aussie politicians have finally recognised the potential of social media as a tool to engage with potential voters – they are expecting to make a big impact online this year. The use of various Web 2.0 interactive elements, such as videos, messaging and music is expected to draw a younger voter base.