Has Google Started Using AdWords / AdSense Data in Ranking Organic Results?

I would have sworn up and down that Google organic listings operated without any integration of Google AdWords or AdSense data. Every engineer I’ve see talk about the subject has said as much and even the AdWords help documents stated this was the case. That was until now.

Jeremy Mayes noticed that Google has deleted the documentation. It used to be located here. You can still see the page in Archive.org.

Quote from Archive.org Page:

Will participation in AdWords or AdSense affect my listing in Google’s free search results?

Google’s advertising programs are independent of our search results. Search results display on the left side of our results page; ads appear on the right and in the colored box at the top.

7.5 Rules of Selling Links – How Not to Get Penalized

Maybe now with the new evidence of Google punishing link sellers we can get a large scale movement towards content blended paid links; something that has been an uphill battle so far. Here’s a list of basic rules to live by when selling links.

Do not talk about selling links.

I have come across a large number of websites that openly advertise you can buy a link on their site. This is a big no-no. If you have an advertising page on your site, do not list anything about plain text paid links even if it is an option.

You DO NOT talk about selling links.

Google Gadgets a Phishing Scammers Dream?

Yesterday I mentioned one of my favorite Google gadgets and today I’m going to talk about my least favorite gadget.

There is a lot of sensitive information stored in a persons Google account. Adsense, Analytics, Adwords, and the list goes on. If I were a Phishing scammer, a Google login would be almost as good as bank account information. Maybe even better as stealing money from a bank would draw the attention of the FBI. I’m not sure how much action I could get on a stolen Google account.

Analytics KPI Gadget for iGoogle

As much as I try to remove myself from Google it seems I always end up coming back. The services and features they offer interconnect so easily and make life so convenient, how can I not? My new favorite Google toy is the iGoogle personalized homepage.

I think I also just found my new favorite Gadget. The Analytics KPI Gadget from the guys over at Monitus

Analytics KPI

From the Analytics KPI Gadget website:

Analytics KPI Features

GoogleBot Understands Comments

Blog comments have long been a link building tool for many SEOs (unfortunately). Before the nofollow tag, comment abuse ran rampant, and now with the nofollow tag in place, many people search high and low for blogs that have it removed.

I am personally against the nofollow tag. It’s one of the most absurd ideas to come out of the search engines in a long time. It has done nothing to stop the daily influx of automated comment spam it sought to stop.

That being said, I am also not one to remove the nofollow attribute from blog comments. All that accomplishes is attracting more attention from spammers. Next thing you know you’re on a few public yesfollow spam lists and probably hundreds of private ones. I can think of a few ways to turn a yesfollow blog into a good link building scheme that in the end, only benefits you. Luckily there are easier and safer ways to build link equity.

ModX : The SEO Content Management Solution

There seem to be a million and one open source content management systems these days. Just look at Open Source CMS. The problem is none of the developers seem to actually grasp in depth search engine optimization issues that such systems create. That is until now.

ModX is still young compared to projects like Drupal and WordPress but that can be a good thing. It gives the ability to learn from others mistakes.

The issue I speak of is duplicate content by way of duplicate URL structures returning the same content. John goes into enough detail to make your head explode. The problem is so complicated that some engineer had to come up with a word for it that I couldn’t pronounce if I trained for a year in Tibet with monks specializing in SEO Kung Fu. Canonicalization! There I said it. Wait, that’s spelling, I still have no idea how to pronounce it.

Business Doesn’t Need SEO

That’s because real businesses have real business models. So much of the web has been created by throwing stuff against the wall and seeing what sticks. Only then do many entrepreneurs mold a business model around a website and most of the time unsuccessfully.

As the Internet grows into it’s teenage years, much as with real children, we see it starting to comprehend economic logic. Making money costs money. The majority of successful businesses around the world are built on the foundation of ROI (return on investment) not ROTSBFC (return on time spent building free customers).

Don’t get me wrong, the days of home based pocket change startups aren’t going anywhere anytime soon. But unfortunately the percentage of those ventures that succeed is rapidly shrinking due to business people with investment capital entering the market online.