There is a reason that smaller agile companies and entrepreneurs will always have a place on the web. Big corporations just don’t get it sometimes.
Take for example Apple’s iPhone launch. Both Cingular and Apple where in the perfect position to dominate the free market for the product. After all, they are the source and in the end, it all comes from them. So how is it that when I search Google for iPhone, Cingular is not anywhere on the first page and the only place you find Apple is in the sponsored results?