YouTube Gets New HD Format

By Joe Hall

Well, it’s official, YouTube can now be seen in High Definition. What an awesome way to start the weekend! It wasn’t long ago that we reported on YouTube’s change in size. And now we are seeing what we assumed was right around the corner, is here!

The change also comes as YouTube announces more and more deals with professional content providers including CBS and MGM.

Surprisingly YouTube’s new HD format looks phenomenal! Some are even saying that it surpasses the quality found from rivals such as vimeo. I will admit that I am not a good enough judge of quality to say if that’s true. But I can say that it looks great to me.

Tips From Karl Havard For Brand Engagement Via Social Media

By Joe Hall

Karl Havard from Propellernet just wrote a really great article called “Top ten tips for brand engagement via social media“. You can really tell that Karl has a very polished understanding of social media. I think it would be smart for everyone to go read Karl’s article. However, I am going to highlight a few of my favorite parts.

Before Karl got to his list of tips he laid out 5 common themes from his research. One stuck with me.

Less innovative and early adoptive brands see getting involved with social media as “high risk” to the business. I would argue that the risk of not getting involved is much higher.

An Interview with SMM Guru: Brian Chappell

By Joe Hall

Brian will tell you that he doesn’t call himself a guru, but in my opinion, others should. Last week, I came by a video on IM Broadcast that caught my attention. In this video social media marketer, Brian Chappell, responded to people that claim they are Social Media Marketing Gurus, but in reality they lack any real experience. Brian’s video reminded me about the constant discussion in the SEO community about fake SEO’s. I wanted to get a better understanding of what exactly successful social media marketing looks like, so I asked Brian if he would be willing to answer a few questions for the Marketing Pilgrim community.

Here is my interview with Brian Chappell (an active member of the SEO community, works at Ignite Social Media and blogs at BrianChappell.com)

Tune In And Build A New Media Movement

By Joe Hall

The Alliance of Youth Movements SummitThe Alliance of Youth Movements Summit is going on as we speak in New York City, and Howcast is streaming the entire event live. This conference is bringing together some really amazing people from the world of television, politics, community organizing, and academia. The various panels include: How To Build Transnational Social Movements Using New Technology, How To Use New Mobile Technologies and How To Preserve Group Safety And Security.

I urge anyone out there that wants to learn how to build an online movement to go watch this stream. As new media marketers we must understand the fundamentals to grassroots organizing because the Internet is nothing but grassroots. Building effective marketing campaigns in new media requires the fundamental understanding of organizing people around ideas. This is the heart of grassroots organizing.

Hulu’s Users Want Longer Ads

By Joe Hall

If you are a frequent user of Hulu, like I am, then you are aware of the 30 second ads that are placed intermittently through our favorite programs. However, Hulu has been experimenting with ad placement for quite some time now and has recently released their findings that 88% of those polled would rather watch a two minute ad before the program begins with no other ads following, then the typical 30 second bits through out the program.

It appears that Hulu’s creative ad placements and options are paying off. According to a report last month that states that Hulu will soon surpass YouTube in ad revenue.

Hulu also states that the high opt-in rate for longer ads is a sign of possible increase in ad engagement. Giving the user more choices only increases their wiliness to engage, right?

Power.com Offers One-Stop Shop for Social Networking

By Joe Hall

Logo From Power.comOk, let me first start off by saying, Power.com is awesome! What is it? Power.com is a one stop shop for social networking and instant messaging. Think about it this way: with Power.com you have the ability to navigate and use Myspace, Facebook, Hi5, Orkut, MSN is live. Yahoo Messenger, AIM, and soon Gtalk, all at the same time.

Today Power.com will attempt to reach out to an American audience for the first time, since this Brazilian based startup first caught the attention of funding powerhouses Draper Fisher Jurvetson and Esther Dyson. And I am willing to bet that its going to go over very well.

Consolidating Web 2.0 services is a hot trend at the moment with companies and tools such as pidgin and friendfeed helping manage a barrage of different networks and protocols.

Google’s SearchWiki Is Here To Stay: Is This The Death of SEO?

By Joe Hall

According to a report from Danny Sullivan it looks like Google’s much talked about SearchWiki is here to stay. Most of the clammer about this new Google feature is focused around a user’s inability to turn it off. While there are several browser plugins available to hide the SearchWiki functions, for most users the SearchWiki is now a permanent part of the Google search experience.

Google’s SearchWiki is a new feature that allows for users to organize search results and make comments. The reorganized results only show up for the user that made the changes, but the comments are made public.

While it seems that most are concerned about turning the SearchWiki off, few have highlighted the effects that this new feature will have on SEO.