They are in our work places. They are in our churches. They are in our schools. They are in our government. And some times they are even in our families. There are naysayers everywhere. From this point on you have a choice, buy in to their garbage, or continue to play ball. Either way the choice is yours.

So you hire an SEO, social media guru, business coach, and who ever else is willing to take your money, and they all tell you the same thing: You need better content. At this point there is a 50% chance that they are right. So let’s take a look at what you should do if they are wrong, and what you should do if they are right.
Let me start off today’s COJ with a little disclaimer: A lot of what you read in today’s column might be wrong. Because today I am talking about football! And the truth is, I know crap about football. I mean I understand the basics, but beyond that I am kind of useless. For example, today I learned what a 
So this week’s COJ was going to be about the famed Walt Whitman poem “
A few weeks ago I had lunch with a couple of SEOs. Both of them own their own businesses. We discussed briefly a specific niche that they had both worked in and they both mentioned how it was extremely competitive in the search engines. I remember one of them saying that because it was so competitive there was no chance for a new company to come in and compete.
I am in the cab of my dad’s pick up. We are coming home from visiting family in the South Carolina up-state. The blazing sun above and the infamous southern humidity have mixed to create an almost unbearable atmosphere. The only escape that we find, is keeping the windows rolled down and the truck moving forward. We are on one of South Carolina’s many back roads. It’s the kind of road that seems to go on forever and is lined with old barns and tobacco fields on either side. 






