Do you get enough variety in your diet? No, I’m not asking about fruits and vegetables — though it is a good idea to mix those in, especially since Summer is right around the corner! Actually, I’m referring to variety in your company’s social media diet. Just like the right balance of foods is important for a healthy body, a good mix of social media networks in your social media strategy is critical to a healthy online presence.
Overloaded on Twitter and Facebook?
Let me paint a potential scenario: a company wants to get started with social media. Since Facebook and Twitter are the big names in the game, they decide to put all their efforts into building out a strong presence on those channels. They are engaged in conversations, are able to distribute blog posts and company news/perspective and are even generating some sales through those channels. All is well, right? Maybe, maybe not.