Google Plus and Authorship Impact on Search Listings

googleauthorshipA study released this week by Conductor.com found that postings from Google Plus personal accounts have seen a 10% increase in page 1 organic search placement in Google for the time period of January 2012 to May 2013. The analysis was performed by conducting personal brand searches (i.e. name searches) for 500 of the world’s top tech writers. Conductor found that 9 out of 10 tech writers in the analysis have a Google Plus account and 74% of those with Google Plus accounts had taken the step of setting up Google Authorship.

So They Have Google Plus Accounts. What’s the Big Deal?

Google Databoard for Research Insights

Google Databoard.Jon ParksAs marketers, we live in a constant deluge of information. Data, reports, charts, studies and more. And while all of this data is intended to help us have a better understanding of the markets we serve or the topics we focus on, in reality, it is easy to get bogged down. The result: we’re awash in data. Enter the Google Databoard for Research Insights released to the public on Tuesday.

How Google Databoard Aims to Help Us Better Understand Data

The team at Think With Google created the Google Databoard for Research Insights tool to make it easier for us to understand what the research, data and reports (all from Google data) are trying to tell us. They do this by breaking it out into bite-sized chunks and turn it into graphics. (I’m resisting the urge to say they are dumbing down the data, but I’ll leave it up to you to draw your own conclusion.)

Google Releases Google Plus Dashboards for Business Pages

googleplusGoogle released a new feature on Monday that will make the process of managing a company’s presence on Google a little bit easier. And they used Google Plus to do it. The new feature, called Google Plus Dashboard which was introduced in April but given a wide rollot yesterday, unites a company’s core information listings (Web address, physical address, phone number, store hours, etc.) and distributes it out to places such as Google Maps, Google Search and Google Plus.

It’s been no secret that the connection between a company’s Google Plus business page and its Google Plus Local (formerly Google Places) content was bad. So bad, in fact, Google took the step earlier this year of setting up a phone support center to help companies with the verification process. But even with all the “improvements,” many companies were left wondering what exactly they should do with a Google Plus business page AND a Google Plus Local page. With Dashboards, Google is attempting to give businesses more tools and better direction to answer that question.

The Case for Variety in Your Social Media Diet

sm balanceDo you get enough variety in your diet? No, I’m not asking about fruits and vegetables — though it is a good idea to mix those in, especially since Summer is right around the corner! Actually, I’m referring to variety in your company’s social media diet. Just like the right balance of foods is important for a healthy body, a good mix of social media networks in your social media strategy is critical to a healthy online presence.

Overloaded on Twitter and Facebook?

Let me paint a potential scenario: a company wants to get started with social media. Since Facebook and Twitter are the big names in the game, they decide to put all their efforts into building out a strong presence on those channels. They are engaged in conversations, are able to distribute blog posts and company news/perspective and are even generating some sales through those channels. All is well, right? Maybe, maybe not.

Are the Social Media Advertising Changes Good for the SMB?

Like many, I read Twitter’s recent announcement of its opening up its advertising API to 3rd party networks with great interest. The new approach promises to make the process of purchasing and placing ads in these dashboards (i.e. Hootsuite) considerably pusheasier. And that’s a good thing. Or is it?

Consider the relatively recent changes that have taken place on the major social networks in the past 12 months or so:

  • Facebook, in the weeks leading up to their IPO, introduced a new tool they called “Reach Generator” that became what we now know as paying to reach your fans through promoted posts.  The announcement was made in Manhattan before an audience of some of the largest advertisers on the planet. The move to promoted posts prompted quite a bit of backlash.

Google Plus Releases New Layout for Profiles

google-plusMany Google+ users jumped on the search giant’s social network yesterday and
found a completely new layout waiting for them when they accessed their profile
pages.

The profile page, a standard feature on any social network, was redesigned
according to feedback that Google gleaned from users. It also introduces features commonly found on other networks in an attempt to broaden the appeal of the growing platform.

Here’s a look at what’s included in the changes.

New, Larger Cover Photo

One of the first things users notice when accessing their profile pages is the larger and
more prominent cover photo. Google had long offered two options for cover photo
styles: the filmstrip and the banner cover photo. With today’s change, everyone is
moving to a significantly larger cover photo that measures 2,120 pixels x 1,192 pixels.
This gives the most creative among us more room to work with to stand out from the
crowd.

Google+ A Ghost Town? Maybe It’s Your Fault

I know you’ve heard it: Google Plus is a ghost town. A quick search for “Google Plus ghost town” turns up plenty of results. But is that criticism really warranted? I don’t believe it is. But the perception remains and I believe the fault lies in the mirror with how we use the network. So, what can we do about it? Read on and I’ll show you how you can turn your Google Plus ghost town into a boomtown.