Marketing Pilgrim

By Jon Rognerud

Quick!

What is the hottest social media tool to emerge on the scene this year? It’s ‘Twitter’, and you may get hooked too…

I recently came back from a fully packed conference on social media marketing, the Danny Sullivan SMX show in Long Beach, CA, and all-the-rage was Twitter, a micro-blogging platform that many at first (typically) considered a ‘joke’ or maybe just a temporary fad. They (we) were all wrong, but most agreed that using any tool or technique without a reasonable strategy was a missed opportunity.

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