Last week, Vertis Communications released their Consumer Focus® Tech Savvy study. The headline they ran with was “Future Plans Reveal Women to be More Tech Savvy.” That conclusion was based on their finding that 74% of Generation Y women (born 1977-1994) are planning on buying at least one electronic device in the next year, versus 58% of all 3000 adults surveyed. (Electronic devices included televisions, cell phones, digital cameras, satellite dishes and more.)

The study’s most interesting stat for an Internet marketer? Gen Y men’s answer to the question “When you are ready to make a purchase, which media do you turn to first to help you with your decision?” 38% said the Internet was their first choice to help them make a purchasing decision. That was up from 21% in 2004. In fact, the Internet was the only medium to see an increase in that time period (unless you count “None”).

Last year when reports about Cyber Monday came out, I was skeptical. However, it looks as though Cyber Monday is a real phenomenon—but not exactly as Shop.org claimed when they fabricated the term last year.

comScore reports that the best single day for online commerce this year was indeed a Monday—Monday, December 11. With $661 million in sales, this past Monday beat the record-setting Monday the week before (December 4, $647 million). Last year’s peak day? December 12, 2005—also a Monday ($556 million).

It looks like the theory behind Cyber Monday proved correct—people do a lot of online shopping when they get back to work after a break. However, instead of the Monday after Thanksgiving being the peak, people just buy more and more on successive Mondays.