The UK’s public service broadcasting behemoth, the BBC, has been going through some tough times the last few weeks. However a major announcement has been lost through all the talk of job loss, changes in programming and shifts in budget. Soon all the international visitors to the hugely popular BBC website will be served adverts. With such a huge audience it promises to sound the death knell for struggling portals like Netscape.
Ciaran Norris over at Altogether Digital highlighted the potential problems for the other portals and news sites.
The BBC site apparently attracts over 40 million foreign visitors every year, which is a significant number… certainly enough to seriously disrupt the advertising models of major commercial portals such as AOL & MSN.