Here is a brief recap from the ‘Managing a Local/Mobile Search Marketing Campaign’ session.
Jenny provided some advice for setting up a mobile. The first step is to determine your resources (money, etc). You then need to use simulators to view your current site from a mobile perspective. After determining your resources, build a dedicated mobile site, but make sure to link back to the HTML site for users who may want to view the classic view. Other tips:
- Have a ‘skip to content’ link near the top.