Big Data and Marketing: A Confused Relationship?

big dataThis post comes from our Analytics Channel Sponsor iJento whose mission is to help marketers turn fragmented data into unified, actionable customer intelligence that accelerates their business.

Clearly Big Data is one of 2013’s biggest topics.

It’s all we hear about at every conference. It’s all vendors seem to want to talk about. I was at a marketing conference a few weeks ago and there were so many Big Data references that presenters actually started to apologize for overusing the term.

Despite the rampant overuse, some marketers are still confused.

If you asked 20 marketers the question, “What is Big Data,” you’d probably get 20 different answers. Its enough to make us want to bury our heads in the sand, and dismiss Big Data as just the latest buzzword.