Windows Live Messenger will be integrated with the Bebo system to allow instant messenging between members, in addition to the import and export of contacts across both user bases.
Joanna Shields, president of Bebo’s international business, confirmed why the alliance was good for them:
Our core strength is not building applications. We’re more of an open platform and much more likely to partner than build it ourselves
According to Shields, about 90 percent of Bebo users already use Windows Live IM services, making Microsoft the most logical partner.