Developing quality content has become the primary driver of success for many online businesses that rely on SEO. Investing the time and energy to author a blog has become an extremely popular tactic when it comes to implementing a content strategy, but often a newly created blog fails to have an overriding purpose. Many online marketers view blogs as a strategy instead of as a tool that has a much more significant purpose.
Josh Klein a guest author at ProBlogger.net suggests:
- Thinking tactically – writing a one-off post, promoting yourself, optimizing for search, building links – is all well and good, but won’t matter in the end unless it moves you towards the right goal.
So the question then becomes what is the overriding purpose of your blog? Josh has a number of excellent suggestions on what the end goal of many blogs might be. I highly recommend reading his article and taking the time to think critically about your own blog if you have one or are thinking of starting one.