Things You Can Do With Twitter

I am relatively new to Twitter. I have only been using it for a short while and I find it an excellent tool for stream of consciousness thinking and quick communication to online communities that I interact with on a regular basis.

With that said I also must say that the recent reliability issues have made me question whether or not it is a long term tool I want to continue using, still I believe I will wait a bit longer before making my final judgment.

Kevin Dugan has recently posted what I think are some quality Twitter tips and provided some excellent resources to keep on top of all the newest Twitter applications. Kevin’s post covers the following topics:

A Merger Between Yahoo and AOL?

The Times is reporting that Yahoo is attempting to restart merger talks with America Online (AOL) as possible way to avoid a potential hostile take over from Microsoft. It is possible this is one of the alternatives that came from the Yahoo board meeting on Friday, where the board has apparently decided to decline the Microsoft bid. I would expect this is not the only possibility that Yahoo is courting though.

Yahoo and AOL held merger talks in the past but were unable to come to an agreement. It is believed the current situation between Yahoo and Microsoft, the impending financial downturn in the US, and Time Warner’s desire to separate AOL from their core content business could make this second round of talks a more desirable and productive conversation.

Yahoo Rejects the Microsoft Offer

UPDATE: Yahoo has now officially rejected Microsoft’s offer saying it “substantially undervalues” the company.

The New York Times is reporting that Yahoo’s board of directors plans on declining the $44.6 billion dollar offer from Microsoft. A Yahoo board meeting on Friday apparently covered possible responses to Microsoft’s proposal and at the end of the day it was believed that the offer for Yahoo was below what the board believed the business is worth.

The board also spent time covering options for maintaining Yahoo is a viable entity, including how Yahoo might get Microsoft to increase their bid. Currently it is expected that Yahoo will post an official statement on Monday declining the offer.

ICANN Proposal to Eliminate Domain Tasting?

Over the last month I and others have written quite a bit about domain tasting and how registrars are taking advantage of the policy, allowing them to capture potential domain names that their customers are searching for.

ICANN describes domain tasting as “the use of the Add Grace Period to test the profitability of a domain name registration. The AGP is a five-day period following the initial registration of a domain name when the registration may be deleted and a credit can be issued to a registrar.”

The Washington Post has written an article discussing ICANN’s most recent proposal to curb domain tasting and eliminate the practice. By no longer refunding the fee that ICANN imposes on each domain transaction ICANN believes this will eliminate the process of domain tasting, at least in large quantities.

Could Cost Per Action Overtake Cost Per Click?

That is the question that Aaron Goldman discusses in his most recent post at Search Insider. Aaron provides some sound thinking as to why CPA could overtake CPC in the future as the preferred way in which to purchase paid search.

With the assistance of one of his fellow authors Aaron, formulates an interesting point of view and one I believe cannot be faulted. He notes that the big three search engines have all recently purchased their own advertising networks and the potential for “insider data trading” could exist. Not that anyone believes the big three would go that route, but he notes a CPA model would eliminate the largest concerns marketers would have, should that ever unknowingly happen.

Is Vertical Search a Chink in Google’s Armor?

Sramana Mitra has a post over at GigaOm that plays on her interest in Web3.0, which she defines on her site as the “verticalization of the web around specific Contexts”.

Her article covers a number of different examples of search verticals and shows how they are succeeding in meeting the relevancy demands of their users in much more efficient way than Google may ever be able to do. However with that said, the end goals of vertical search and the end goals of Google seem to me to be divergent.

Look Up a Domain Then Watch Network Solutions Register It

Bill Hartzer has performed a very interesting piece of domain name research and written up a detailed synopsis on the way Network Solutions seems to be taking advantage of the consumers who use their domain name look-up tool.

After performing a domain name search using the Network Solutions search form, Bill shows an actual example of his search for an available domain. A few minutes later he is able to show that Network Solutions has registered it, forcing him to purchase it from them if he wants to own the domain.

This bothered him because he located the domain at another registrar for a significantly lower rate, but since Network Solutions has already registered the domain Bill wants, he is forced to pay the $34.99 that Network Solutions charges if he wants to own the rights to use the domain.