SEO Practices in 2013: Location, Links and Luck – Part 2

seoThis post (SEO Practices… Part 2) is brought to you by our Search Marketing Channel sponsor Blurbpoint. Part I can be found here.

As was explored in our first post, instead of focusing SEO strategy to fight against Panda, Penguin and other animal-friendly Google changes, strategies need to focus beyond typical SEO tactics. Here are a few additional ideas for you.

Infographics

Infographics are an incredibly important tool for online marketing. These graphics grab the attention of readers, but they also aid in scalable link-building. The Internet has always relied on innovative and attractive content. Well-designed, easy-to-digest infographics are popular tools that help bloggers and web content managers show off new information and design skills. Infographics have also changed the landscape of how SEO works. Small infographics are engaging, visual lures that vastly appeal to online readers. They can help with a story and even become a story all on their own.

SEO Practices in 2013: Location, Links and Luck – Part 1

seoThis post is brought to you by our Search Marketing Channel sponsor Blurbpoint.

Google’s search engineer Matt Cutts said that Google’s algorithms change once per day at the least. In one year, over 500 algorithm changes take place. Instead of focusing SEO strategy to fight against Panda, Penguin and other animal-friendly Google changes, strategies need to focus beyond typical SEO tactics. Here are a few ideas for you.

Innovative Guest Posts

Guest blogging is the best SEO that a site owner can implement for a site and it’s been a major topic on SEOmoz’s whiteboard. However, you have to regulate guest bloggers and pay attention to the content as unrelated and spam content impacts rank negatively. Article directories used to make sense for SEO strategies but link building turned this into a wasteland, over-infusing with keyword content instead of articles that actually held value.