It’s The Customer Experience, Stupid!

Back in 1992, George Bush Sr. was considered unbeatable in the US presidential race due to major successes in foreign policy developments, such as the ending of the Cold War and the Persian Gulf War.  However, recession was hitting hard so James Carville, then Bill Clinton’s senior campaign manager, got the team to rally around the team the slogan “It’s the economy stupid!”  In doing so, they focused on what was most important in the minds of the voting public – the economy.  The strategy paid off.  Clinton went on the win the presidency and Monica Lewinsky became a household name!  But I digress…

Hey Yahoo and Microsoft – That Sound You Hear is Google Sucking up Your Ad Profits!

While Yahoo is busy slurping, Google keeps sucking market share like an out of control turbine powered Hoover vacuum cleaner. Sucking the ad dollars right out of Yahoo’s pockets, that is. Great news for MSN though! In Q2 2008 versus Q2 2007, Microsoft Live Search only lost $0.01 on every search dollar spent while Yahoo lost $0.09! Guess who picked up that additional $.10? Why, it was GoogleVac! This according to Mountain View, California based Efficient Frontier.

Google Sucking Up Profits

Google accounted for 77.4 percent of total search engine spending in Q2 2008, an increase of 2 percentage points over the previous year. Yahoo! lost nearly 2 percentage points of search engine share in that period, accounting for 17.8 percent of total spend, and Microsoft Live Search’s share remained relatively stable at 4.8 percent of search engine spending.

ICANN HAZ DOT CAT? Get Ready For Another Domain Gold Rush!

They may not allow domain tasting, however Internet regulator ICANN has voted unanimously to expand the number of top level domain names, as the BBC reports.

The decision provides companies the opportunity to turn their brands into web addresses, while individuals could potentially use their names. A second proposal, that would introduce domain names written in scripts such as Asian and Arabic, was also approved.

“We are opening up a new world and I think this cannot be underestimated,”

said Roberto Gaetano, a member of the Internet Corporation for Assigned Names and Numbers (ICANN).

Another Domain Gold Rush!

ICANN has been working on the move for nearly six years.

B2C Lead Report. Good News For SEO’s and Email Marketers.

Two weeks ago, Andy brought you the B2B Lead Generation handbook. Without further ado, we now bring you B2C.

Search Engine Optimization (SEO) and Email marketing are the two best bets for your marketing dollar, according to a new report from UK Based eConsultancy in conjunction with Clash-Media. Viral marketing” landed on the other end of the spectrum based on the feedback of 600 companies.

Some of the highlights from company respondents:

  • A greater proportion of lead generation budget is being spent on online (on average, 53%) than offline (44%).
  • Compared to 2007, PPC is getting a bigger proportion of online lead generation budgets even though natural search is perceived to be better value for the money.

Rack’em Stack’em Search Bots. Searchme Stacks the Pages in Their Favor.

Remember when I wrote about little known search engine, Searchme, earlier this month? They had just announced another round of funding and in my post I waxed a bit poetic about the “The Beauty of the UI”. Some of the naysayers commented – “Nice, but not practical”.

Two things you should know about investors. First – they typically don’t throw a boatload of cash at zippo. Second – they play to win. So, it was a safe bet that the high profile group of investors must have seen some features they liked prior to anteing up another $12M. Two of those features were revealed today.

Searchme Stacks

Searchme Stacks extend visual search into the bookmark space and across the Web, allowing users to assemble and share collections of their favorite web pages in one.

Up, Up and Away! Internet Ad Revenues Realize Second Highest Quarter Ever.

…and the PPC and banner ad crowd goes wild! The IAB has announced that Internet Advertising Revenues are up over 18% year over year, or $5.8 Billion smackaroos for the first quarter of 2008. That’s just off the pace of the $5.9 Billion record set in Q4 ’07.


Source: (excluding Borat) PwC/IAB Internet Advertising Revenue Report (www.iab.net)

The really good news for internet marketers? Growth is expected to continue. Just listen to what Randall Rothenberg, president and CEO of the IAB and Daniel Silverman, partner, Assurance, PricewaterhouseCoopers have to say, respectively:

“We continue to experience significant growth and vitality in interactive marketing, media and advertising. We expect growth to continue, as consumers spend more and more time online, and marketers find more – and more innovative – ways to reach them through digital media.”

Barack Obama Will Win The US Presidency – Guaranteed!

November 4th Update: We’ve added a widget so you can track the results as they come in:

The 2008 US Presidential Election truly represents the first time the Internet will push a specific candidate “over the top” and on to the glory of being endlessly criticized by the public, roasted on SNL and all of the other wonderful benefits that come with the office.

So, why am I predicting guaranteeing that Barack Obama will reign supreme (thanks to you no less)? Because you represent one of the record-breaking 46% of Americans that have used the internet, email or cell phone text messaging to get news about the campaigns, share your views and mobilize others. Guess which candidate is the most savvy in online politics? Can you say Barack Obama?