Google Myths and True Ranking Factors

Did you know that if you include Google Adsense on your website, you are likely to rank higher?

We’ve heard this rumor before from prominent SEOs. It makes sense. Google stands to make more revenue by promoting websites that display its ads. Exciting? Yes.

But completely not true.

Well meaning folks spread a lot of Google myths that can harm your SEO efforts.  Sometimes they come from your boss or even an Internet hack trying to make a quick buck.

Earlier this month SEOmoz released the 2011 version of its Search Engine Ranking Factors. This year’s survey contained a number of new insights, but also debunked a number of Google myths that have persisted far too long.

How to Launch a Successful Web-based Promotion

This post was produced by our SEO Channel Sponsor SEOmoz. Be sure to check out their 30 day free trial of the SEOmoz tool set.

You know what I love about performance marketing? The way it builds on itself. It’s a pretty stable beast if managed correctly. You set things in motion, you give them some time and some love and they grow. They grow into these well optimized, highly efficient, and (hopefully) lucrative marketing channels that earn you all sorts of good things like more money, more customers, better brand sentiment, so on and so forth.

Performance marketing is a predictable science most of the time. Then enter “web-based promotions.” Talk about throwing a wrench in things. They are anything but predictable. More commonly, they involve things like difficult tracking challenges, missed launch dates, social media chaos, and let’s not forget the scariest possibility – utter failure.

5 Free Tools to Measure Online Brand Awareness

This post comes from our SEO Channel Sponsor SEOmoz.

The concept of brand awareness has changed a lot in the past 10 years. Who knows your brand, what do they think, are they loyal and who are they? For many marketers, this is valuable stuff. But, before the days of the direct attribution provided by online marketing, companies had to rely on brand awareness studies to help understand the efficacy of their marketing efforts.

SEOmozMarketing Pilgrim’s SEO Channel is sponsored by SEOmoz, the leading provider of SEO tools and resources. Take a 30-day free trial, and see why over 10,000 marketers currently use SEOmoz PRO

Why Social Finally Works With Search

SEOmozMarketing Pilgrim’s SEO Channel is sponsored by SEOmoz, the leading provider of SEO tools and resources. Take a 30-day free trial, and see why over 10,000 marketers currently use SEOmoz PRO

"Why would I want to see what my Facebook friends "liked" or "shared" in my Google results?"

"Who cares whether my website has fewer +1s than the next guy if I have better content?"

"Tweets shouldn’t pass PageRank – what the heck does a Tweet tell me about whether a result answers my query?" 

Tools Used to Manage the SEOmoz Community

(The following post was written by Jen Lopez of SEOmoz, the Marketing Pilgrim SEO Channel sponsor. If there was ever a discipline that was community oriented it’s SEO. Here’s how one of the top players in the industry handles it.)

As the Community Manager for SEOmoz, I see our community as a number of areas: Any interactions that take place with members on our own site, on Social Media sites (mainly Facebook and Twitter) and in-person. So when it comes to how to “manage” the community it’s not totally cut and dry. As most Community Managers do, I find myself putting on my Customer Service hat one second and my Marketing hat the next. It’s a role that changes almost constantly and I rarely finish tasks I set for myself the first day I set them, as the community always comes first.