4 Reasons Why Every Agency Needs to Offer an Inbound Marketing Assessment

inbound marketing assessment stethoscope (1)Nothing comes from a poorly matched client-agency relationship except a whole lot of wasted time, pent up frustration, and a laundry list of lessons learned.

Most agencies get fired because they shouldn’t have paired up with a client in the first place. The relationship went sour because expectations weren’t properly set during the sales and onboarding process.

Luckily, there’s a way to prevent an impending client-agency breakup: conduct a proper assessment at the very onset of the engagement.

A proper inbound marketing assessment combines:

  • an audit of the prospect’s current marketing efforts
  • and a conversation that allows your agency to both educate them on the benefits of inbound marketing, and ask them the probing questions to uncover their marketing goals and challenges.