Google announced today that they have improved their flash indexing capabilities. Last year they announced an update to their flash indexing, and let’s just say it wasn’t well received. This time around, Google claims to be able to index external flash resources. For those non-Flash experts out there, SWF files use an external file to load content. This content can be in the form of HTML, XML or even another SWF file. Google’s update analyzes and extracts the content in that file, and then they index it.
My initial reaction (which was confirmed by the screenshot they provided) was this will be horrible from a user’s perspective. Depending on what type of content lives in that external file, what Google extracts from it could look like jibberish. Here is the example screenshot they provided of a search result that utilizes this update: