By Taylor Pratt
Whenever a friend or coworker sends me a YouTube video, the first thing I do is look at the length. Anything over a minute I hesitate to watch. Now that I think of it, anything over 30 seconds in length I hesitate. I just don’t want to invest that much time in it. There are plenty of great short videos out there that I can waste my time on. Apparently, I’m not alone.
According to a recent TubeMogul study, the average video watcher spends less than a minute watching any given clip. Ten seconds into an average clip, more than 10% of viewers move on to something else.