Someone is finally stepping up to the plate. I’ve been longing for Yahoo to care enough to challenge the Google empire, but it looks like Microsoft’s CEO is the one with the stones to do it. Steve Ballmer, in his speech at Stanford, says that Microsoft is going to have to become “more disruptive in search” in order to attempt to catch up to Google.
Ballmer realizes how big of an underdog Microsoft really is to Google. Microsoft doesn’t have the economies of scale or the money that Google that has helped keep them where they are in search.
“We’re not just a No. 2 or 3 player,” Ballmer said. “The No. 1 player is a lot bigger than us.”