Like many Americans, I greeted the new year watching the ball drop in Time Square on “Dick Clark’s New Year’s Rockin’ Eve.” It was an enjoyable experience except for the commercial breaks which were dominated by Weight Watchers. Not surprising, since getting into shape and losing weight always makes the list of top 3 New Year’s resolutions.
With that in mind, I put together a shape-up plan for marketers that will help you get a fresh start in this new year.
Review your website
When was the last time you read your own website? Doesn’t matter how perfect it was when you put it up five years ago, things change. Review every page of the site, read the text for typos and click to find broken links.