Web videos can help build trust, educate, inspire or entertain. They can even open up your business to new audiences. In part 2 of the exclusive web video series for Marketing Pilgrim readers, based on his new book, “Videotastic!” Gareth talks about production.
With a script, location, a clear idea of what you want to shoot all in place, its time to think about production. This is when its important to know your kit and avoid the usual pitfalls of filming.