You may be wondering why Marketing Pilgrim, the Internet News blog, is talking about radio. Especially that silly old school over the air radio.
Well, it’s like this. One thing we understand and need everyone else to at least consider is that while the online space is certainly the most intense growth area for marketers and it is going to be a significant part of the future, there are still other very viable channels for marketers to consider.
We see a bit too much of the “online v. offline” marketing talk rather the smarter and more effective “online plus offline” discussions. A report from BIA/Kelsey reminded us that radio is still alive and may even have some growth on the horizon. Take a look for yourself.