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5 Marketing Tips from the Social Commerce Summit

Right now, some of the top internet entrepreneurs are in New York City discussing social commerce, Facebook, the daily deal space and all things social media.

It’s all happening at the Social Commerce Summit and since we can’t all be there, Business Insider is boiling down the important points in a series of articles on their website. It’s still a lot to take in, so I’m narrowing it down even more.

Here’s my pick for the top 5 pieces of marketing advice culled from lists put together by Business Insider.

5. Like it or not — Google+

Jason John, Gilt Groupe marketing exec says:

Search is extremely important to us. Google will have its way and we will have to focus on Google+. We launched our presence on Google+ yesterday.

5 New Year’s Resolutions for Online Marketers

New Year’s resolutions. Love ‘em, hate ‘em, you can’t hardly live without them. Even if you don’t write them down or announce them to the world, they’re there. We can’t help ourselves. There’s something about the start of a new year that makes us all decide it’s time to be better, smarter, richer, thinner or happier.

I can’t help you with the thinner or happier part, but here are 5 New Year’s resolutions that could make you a better, smarter, richer marketer.

1. I will listen to what my customers have to say.

5 Facebook Privacy & Security Tips You Ignore at Your Own Peril

Chances are you’re a pro at using Facebook. You have your Page optimized, ads targeted, and your privacy settings impenatrable. So why is it that I see so many glaring issues that could cause the average person to have their account life hacked?

I come across these 5 issues below every day. Any one of them could result in a someone nefariously hacking your account, stealing your identity, or even ransacking your home. If you have these covered, congrats, but please share them with your Facebook friends, because many of them are leaving themselves vulnerable.

Netflix Apologizes Then Makes Matters Worse

“I messed up. I owe everyone an explanation.”

Two months ago, Netflix Co-Founder and CEO Reed Hastings, announced a major change to the pricing structure for Netflix members which included increased fees for anyone wanting to get DVDs in the mail and stream movies.The result was a lot of bad press as loyal fans cried foul loud enough to be heard. Memberships were canceled, stock prices dropped and Blockbuster could be heard laughing all the way to bankruptcy court.

Yesterday, Hastings tried to patch things up with a lengthy note of apology and an explanation of things to come.

How To Get The Attention of Marketing Pilgrim’s Managing Editor

I have been the managing editor of Marketing Pilgrim for the past six months and I have learned a lot.

First, it’s a lot easier just writing for a popular blog. You can create a post and send it in and not have to worry about too much (unless, of course, the editor finds the post to be, well, lacking or if he just finds that it sucks out loud).

As the managing editor, though, I also have business responsibility of Marketing Pilgrim but, honestly, that’s fun. I get to talk to some pretty cool folks who are into the Internet marketing world in a big way. They are excited so I get excited with them. It’s fun, it’s informative and it’s never dull. If you want to talk to me about being a business partner of MP please start the conversation here. I would love to create a solution that works for us both.

Don’t Be a Jerk and Other Social Media Do’s and Don’ts

PR people sometimes get a bad wrap as aggressive, yarn-spinners who are willing to do anything to get their client press. The truth is, most of these hard-working individuals spend their days riding that fine line between saying too much and saying too little. And at least once in their career (only once if they’re lucky), they’ll spend a hellatious week trying to repair the damage created by a bad decision or a slip of the lip.

Undoubtedly, that’s why PR people put “Don’t be a Jerk” on their list of Do’s and Don’ts for social media success. “Mastering Public Relations in Social Media” is a new white paper from PRNewswire and it’s loaded with practical information everyone can use.

Coca-Cola VP Talks About the Keys to Social Media Success

“The days of controlling the message are absolutely over. At best you’ll be invited in and you’ll get to co-create and participate with consumers.”

Wendy Clark, senior VP-integrated marketing communications and capabilities at the Coca-Cola Co., gave a presentation at the AdAge Digital Conference where she talked about how social media has completely changed the game for marketers. Though she was using her own multi-billion dollar company as a reference point, much of what she said applies to marketers at every level, from individuals promoting their own talents to small businesses and on up.

She talked about how over the years we’ve gone from delivering one message to the world, to delivering targeted variations, to the current climate where we create conversations that work two ways. She calls this new landscape, “liquid and linked.” Liquid because every piece of marketing has to spread out to the very furthest communication point and linked because it all has to relate back to the core message.