What with running Marketing Pilgrim, consulting, speaking, and writing my own book, you’d probably expect me to have no time to read. Well, when Mona Elesseily asks you to take a look at her new book Mastering Panama, with the promise to teach me everything I need to know in just 87 pages–I find the time to fit it in.
Mastering Panama is a “semi-book”. Not an e-book, but not a bound paperback either. Still, it’s well presented and very easy to follow. Elesseily (I’d normally call her Mona, but Elesseily makes me sound like a professional book reviewer!) does a great job of covering ALL you need to know about Yahoo’s Search Marketing platform. Here are some of the topics covered in the book: