Yesterday, I sat in a meeting with an SEO consultant for about six hours listening to him discuss his philosophy of search engine optimization. Since we started in 1999, we have relied heavily on SEO, but in the last few years, really have struggled. Here are some random things I have learned over this time.
1. The SEO industry is full of consultants that are either incompetent or crooked. How many? I would guess well over 90%. As a result, there is an unbelievable amount of noise in the industry that makes it almost impossible to actually get to the truth. If you want to hire an SEO consultant or contract out your SEO, I feel for you. We as a rule do not do that, so I really cannot make any good recommendations. We have hired for short periods of time some of the top names in the industry, but have in general, been disappointed.