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More Summer Time Search Marketing Tips

posted on July 25, 2007

See also Kelvin Newman’s summer time SEM tips.

By Ryan Douglas

Don’t let the summer whiz past you and leave you unprepared for Q4 holiday season. Spend some of those long, sweltering days prepping your AdWords, YSM, and adCenter accounts. With some work, your search engine marketing performance can shine this holiday season. So grab some popsicles, put down the TV remote and follow these suggestions for beating the heat and preparing for the holiday season.

  • If you didn’t do any “spring cleaning” of your account it is not too late. I strongly suggest that you prune any extremely poor performing keywords or ad copy.

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Summer is Time to up your Search Marketing Effort

posted on July 24, 2007

We’ve not been having a great summer over here in the UK, but where-ever you are, the summer might be the ideal time to up the ante and make an extra push on your search marketing efforts.

Other SEOs are on Holiday – even the smallest niches, the chances are there are other websites competing for links and position in the rankings. If you can use the time, when they are off holidaying or enjoying longer lunch breaks to get extra links, you’ll gain a real competitive advantage. Similarly if you or your team are taking time off, don’t let your marketing efforts stop completely, delegate the work or find a friendly intern from your local college to help out.

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Google Analytics Training: Video & Exclusive Discount

posted on July 18, 2007

Here’s something a little different. We’ve done some interviews before, but this time my good friend Timothy Seward of Google Analytics training provider ROI Revolution and I sat down for a special sponsored edition of Marketing Pilgrim TV.

With Google Analytics switching to the new interface today, we thought we’d share some detailed information on what to expect and how to get the most out of the new Google Analytics.

The video is almost 30 minutes long and crammed with some great tips – including bonus tips from me at the end – and I promise you it’s not your normal infomercial.

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Positively Blogging – 9 Tips to Help Bloggers Avoid Negative Nelly

posted on July 12, 2007

By Sheila Beal

With great enthusiasm, I started blogging about Hawaii vacation planning three months ago.  I’ve been plugging and posting away and know that I’ve definitely been bitten by the blogging bug.   From my experience with blogging, I now truly understand the definition of a labor of love.  I’ve learned that in the early days of a blog, the effort outweighs the rewards. 

As I have been traveling up the steep learning curve, I’ve been searching for advice on how to make a blog successful.  Recently, Problogger posted an excellent guest post from Tim Hamm on 10 techniques he used to grow his blog from  0 to 12,000 RSS subscribers in seven months.  Point number five really resonated with me.  It says “Don’t give into negativity.”  I think it is human nature to feel a bit frustrated and unmotivated when your blog isn’t an instant success, but you can’t let it get the best of you.

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eBook Download – “The Marketing Pilgrim Essays”

posted on July 10, 2007

Update: Due to excessive downloads, we are now asking for a small $5 payment for each copy. Thanks!

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How would you like to get your hands on a 163-page internet marketing book for free? No we didn’t just rip-off the local Barnes & Noble, but we did take all of the submissions from our two search marketing scholarship contest, edit them, and compile them in a fantastic ebook. We thought about how much we could sell such a book, but then we thought aw heck, let’s just give it away!

The book is packed full of advice on search engine optimization, paid search and social media marketing and is worth at least 1000x the price you’ll pay for it!

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How to Double Your Online Sales Without Any Marketing!

posted on July 6, 2007

Ok, did that headline draw you in? Good!

Marketing Sherpa (via e-consultancy) has some advice for all e-commerce web sites – 48% of potential customers are bailing on their purchase at the checkout stage!

While some of these customers can’t be salvaged, many are likely abandoning their purchase due to reasons you have control over. I’ve worked with lots of companies that have asked for SEO and marketing advice, yet the first step is always to look at the usability of the site and the checkout process. I’ve told many clients, doubling your search engine traffic is often a lot harder than doubling your conversion rate!

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How to Get 1,000,000 Links to Your Blog

posted on July 2, 2007

We don’t often depart from normal marketing news coverage, but over at SEOmoz, Rand Fishkin has put together some great advice for any blogger hoping to match the 1 million backlinks they’ve built.

Although I’ve worked with Rand, it’s as an outside observer that I’ve been able to pinpoint the majority of SEOmoz’s success, and I’m glad that Rand’s covered this in his post. SEOmoz is one of the most powerful SEO communities on the web. There are few sites that have the same loyalty and numbers that SEOmoz has and it’s something they cherish and nurture with ever breath they take.

Any blogger would be wise to absorb what Rand has to say about building communities. Here’s the first of five tips he offers on the topic: