Let’s not beat around the bush: Google dominates the search market. Naturally, you want to rank well in Google for targeted keywords. But if that’s the entirety of your search marketing strategy, you need some major rethinking.
“What? Why?,” you ask. Case-in-point: even John Chow gets dumped by Google sometimes. John says his site was down when Googlebot came through last (thanks to an overzealous plugin). He had 193 unreachable URLs according to Webmaster Central.
Apparently, he had far to fall. He went from being #1 to being buried on page 6 for one of his most used keywords “make money online.”
But John’s not so worried–in part because he’s confident his rankings will improve once his site is crawled again, but also in part because Google isn’t his only traffic source. As he says: