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Strategies for Corporate Social Media Management

Having helped Hitachi develop its social media plan, Jeremiah Owyang is now with PodTech and helping other corporations set up social media strategies.

He recently gave a presentation to Intel and has shared some of that advice on his blog. You’ll find many great ideas and suggestions, including…

  • Recognize the new influencers. Like Media, Press, and Analysts, consider Social Media in your industry as yet an additional influence group to reach.
  • Prepare for all scenarios. Create an internal process or at least discuss how to deal with crises. (such as exploding products, embarrassing situations). Draw from classic PR strategies, but realize that acting quickly in a human way, and not hiding is key.

Book Review: How to Win Sales & Influence Spiders

It seems that some internet marketers have been with us for eons – sharing their wisdom and helping others to improve their marketing practices. They have staying power – and name recognition – because of their ability to explain complex strategies and their commitment in keeping up to date with the latest trends.

One such “legend” is Catherine “Cat” Seda, and she’s back with a brand new book “How to Win Sales & Influence Spiders (aff).” Cat was kind enough to send me a copy of the book, and I’ve been spending some time reading it.

I must admit, knowing Cat, and seeing the title, I expected the book to focus fully on search engine marketing, but it was a refreshing surprise to discover that Cat actually covers just about every aspect of internet marketing there is!

102 Blogging Tips

Solomon Rothman has put together a quick list of tips to consider when blogging. The list has 102 items, but I noticed a few “fluffy” ones that looked like they were thrown in to get the list to 102. ;-)

Here’s the first ten…

  1. Make sure a new visitor can discern the who, what, where and why of your blog within three seconds
  2. Write original content
  3. Make your posts scan-able
  4. Use pictures and other visual content
  5. Use a custom theme
  6. Have easy and multiple subscribe options
  7. Include blog author information
  8. Don’t use too many categories
  9. Reference old posts and topic history
  10. Use spell check

Despite that, it’s a great list and won’t take you more than 10 minutes to read. Feel free to share any that made you go “doh, why didn’t I think of that before.”

Break into the “A-list” (Whether It Exists or Not)

So, unsurprisingly, Jason Calacanis has once again inflamed some bloggers by stating that there’s no such thing as “A-list” bloggers:

Give me a break… there is no A-List in blogging. Just people who’ve been blogging longer than others and who are smarter or better writers–or all of those things.

I think there are a lot of folks who think because they re-blog a couple of stories a day for a couple of weeks, and they don’t go anywhere in terms of traffic, that they are being “held back’ by the A list. That’s BS… those folks are basically the losers who think that their success in blogging is based on other people.

Kinda reminds me of how hard it is for new sites to rank well against really well established ones. I don’t think that search engines or the blogosphere are a perfect “meritocracy.” The bloggers and websites that deserve the most attention, for quality writing or awesome products and services, don’t always get it.

Granted, much of the A-list has worked very hard to get where they are today. It remains to be seen whether the same amount of work today could achieve the same results. But if you’re up to it, Calacanis and others offer 20 tips (okay, there’s some overlap) on how to get into the (nonexistant) A-list.

Give Away the Milk: People Still Buy the Cow

Forget what your mother told you: start giving away the milk for free, and some people will still buy the cow. (If this were about video, I’d say, “Give the milk away, and make tons more money than you could from selling the milk by slapping some ads on the cow.” Anyway…)

Everyone’s sweetheart, Linden Lab, creators of Second Life, is the featured case study for MarketingSherpa (free access until Wednesday, so hurry if you want to read it!). The study details how Linden Lab’s use of a hybrid “freemium” content model actually improved their paid subscription rate.

Did you sign up for Second Life before September 2005? Way back then, a basic lifetime membership was $9.95. Premium memberships, which enable you to own land in the virtual world, started at $10/month. Linden experimented with their sign up procedure to see what would happen if they eliminated the $9.95 basic membership fee.

Starting “Non-Starter”: Mobile Marketing

Surprise, surprise: mobile marketing is labeled “a non-starter” by Brady Gilchrist on iMedia Connection last week. I can’t disagree. For all the hype surrounding mobile marketing, there are few truly viable mobile marketing models. Brady cites the “SMS to win” and e-coupons models, but states “There is really nothing out there that has wowed consumers, just yet.”

But, he points out, there’s hope. Rather than being all doom-and-gloom about how mobile marketing has still failed to effectively materialize (like I am), Brady develops six different mobile advertising models, most of them based on future technology capabilities. His list:

  1. Instant information: “Expect that the first major retail use of mobile internet . . . will be comparative shopping. . . . Widgets, such as reminder lists, traffic cams, weather forecasts and a million other useful bits and pieces, are all sponsorable and brandable opportunities.”

What Do You Look for in a Blog?

What advice would you give to a corporation just starting their blog?

Here’s mine:

Dear New Corporate Blogger,
You’ll have a fine line to tread as you embark on your new job duties. Remember that most blog readers (65.7%) read for entertainment, and only 12.3% read for work. Very few people are coming to your blog to hear about how your ISO inspection went and how happy you are that everything is safely in document control in triplicate. Readers want to be entertained.

Does that mean every post should be linkbait or Diggworthy? Not necessarily. Sometimes the entertainment value in a blog doesn’t come from the subject of the post but the way it’s written.