Having helped Hitachi develop its social media plan, Jeremiah Owyang is now with PodTech and helping other corporations set up social media strategies.
He recently gave a presentation to Intel and has shared some of that advice on his blog. You’ll find many great ideas and suggestions, including…
- Recognize the new influencers. Like Media, Press, and Analysts, consider Social Media in your industry as yet an additional influence group to reach.
- Prepare for all scenarios. Create an internal process or at least discuss how to deal with crises. (such as exploding products, embarrassing situations). Draw from classic PR strategies, but realize that acting quickly in a human way, and not hiding is key.