Yesterday, we covered Reasons Why Corporate Blogging Should Succeed (in response to SEOmoz’s Reasons Why Corporate Blogging Fails). My original list was longer, but then I realized that four of the reasons I gave in that list weren’t advantages corporations have in blogging. Today we have advantages of blogging to corporations.
Online reputation management
Having a blog makes an excellent place to manage your online reputation. This damage control is the other side of the â€œEveryone needs to toot their own hornâ€ from yesterday. Is your company or product being portrayed in a negative light on the news, forums or other blogs? (If you have no idea, check out our Online Reputation Management Beginners’ Guide.) A blog is a natural place to present your side of the story, to reach out to individuals and the media and to improve your image online.