In response to Matt McGee’s list of the four most underutilized pages on your site, Brad Geddes at eWhisper.net blogged today on what he thinks is the most underutilized page on your website: the “Thank you” page. Brad says of “Thank you” pages:
[D]o you give someone the ability to continue to interact with your site? Or are you saying â€˜Thank you very much, now go awayâ€™? Donâ€™t just lose that customer interaction, continue to engage them towards other aspects of your website or business.
Brad’s on to something here: once you’ve acquired a lead for your business, are you taking full advantage of their interest? Do you offer them more opportunities to find what they need from you or other things that might interest them?