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The Five Pillars of Social Media Marketing

posted on October 30, 2006

>>Looking for social media measurement tools? Try Trackur today!<<

So, in the late, late nights that I’ve spent making sense of and organizing Social Media Marketing, I’ve been able to find nothing that outlines strategies or fundamentals of Social Media Marketing. Yes, Rohit Bhargava created a post that kicked into gear the “5 Rules of Social Media Optimization (SMO).” After 20 days and much buzz in the blogosphere, it was expanded into 17 rules, with additions from all over the online marketing and business community’s thought leaders. And yet, while it’s an absolute must-read, there’s still no strategy outlining the fundamental strategies or tactics of Social Media Marketing.

That’s what I’ve racked my brain to figure out and this is what I define as the Five Pillars of Social Media Marketing.

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Signs You Need to Switch SEO Providers

posted on September 25, 2006

Now that I’m working as a consultant, I find myself in many situations where I’m helping clients who are frustrated with the SEO firm they are working with. This is especially true of clients that ask me to audit their existing search marketing agency. I wanted to combine what I’ve learned from these interactions, with what I’ve learned in the many years of offering search engine marketing services.

I’ve decided to start a series of articles that are designed to empower and advise companies outsourcing their search engine optimization (and paid search) campaigns. I’ll cover different aspects of working with an SEO firm and provide guidance on how to get the most out of your SEO vendor of choice.

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Top 10 Business Mistakes Search Marketing Firms Make

posted on September 5, 2006

When you’ve spent the last 6-7 years of your life helping to build successful search engine optimization/marketing firms, you tend to learn a few things about what works and what doesn’t work. ;-)

Now that I am an internet marketing consultant, I’m finding great satisfaction in helping other SEO/SEM firms evaluate their business and put in place plans and strategies that will help them grow. There are dozens of different issues that I have faced and resolved in my career and they appear to be common among other firms too. On that basis, I wanted to share with you the Top 10 mistakes I’ve seen search marketing firms make over the years. Hopefully, you’d find one or two ideas (and maybe all ten!) useful.

1. Charging a “Set-up” Fee.