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How to Optimize Your Social Profiles

posted on November 15, 2010

By Renée Revetta

While you might be optimizing your website for search and participating in social media, are you optimizing your social efforts for search? Looking at four of the main social networks; Twitter, Facebook, LinkedIn and YouTube, here are some tactics to implement for each profile. While maintaining an active presence on social networks is a good start, you might be over looking some of these common sense tips. If used properly, these tactics should help your profile rank well within social search results.

Facebook

  • Include URL in static text box beneath Page photo.
  • Include URL in Info tab, and if possible tag with a lead source to track that visitors are coming from your Facebook Page.

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Tweeting Your Way to Success

posted on November 12, 2010

This morning, as I skimmed through my newsfeeds and email messages, I found three posts that had to do with finding a way to excel on Twitter. Since the bird seems to be in the collective consciousness today, I thought I’d take a moment to add my two cents to the communal pot.

Let’s start with Business News Daily. For some strange reason, they have two, very similar articles running today that deal with Twitter success. First, there’s 9 Steps to a Successful Twitter Strategy.

The title alone will stop many people in their tracks. Strategy? I just post whatever comes to mind when I have minute, right? Is that a strategy? No, Newman, it’s not. The article lists nine steps to setting up a plan but basically it breaks down to this, list your marketing goals, listen to your customers, create a plan to regularly engage and respond to your customers, set up metrics to measure your success in regard to the marketing goals.

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TV Ads Don’t Equal Big Sales for Online Products

posted on November 9, 2010

You’re the author of a book on how to turn kitchen waste into cash and you want to spread the word. So what do you do? Why not invest in a snazzy TV commercial to play on the Food Network or during Pawn Stars. This is your audience, foodies who love to treasure hunt! But author Joel Comm says don’t waste your money because despite all the hype, TV ads are not the stuff dreams are made on.

It goes back to the early days of TV, when Ralph and Norton demonstrated the Handy Housewife Helper and Lucy proclaimed that Vitameatavegamin was so tasty, too! For years, sitcoms have taught us that a single TV commercial can result in an avalanche of sales which generally left our TV hero struggling to meet the demand with comical results.  In reality, a TV commercial is just another tool in the tool kit and not always the best tool for the job.

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Competitor Gone Out of Business: Their Loss is Your Gain?

posted on October 20, 2010

Mike Michalowicz, has an article in the small business section of today’s Wall Street Journal that talks about ways of siphoning off the clients from a competitor who has gone out of business. The concept is based on the idea that the world is full of ads that lead to dead phone numbers or defunct websites. It happens because companies don’t anticipate going out of business when they buy that phone book ad or drop 10,000 postcards with their web address from a hot air balloon. So Michalowicz says you should claim old phone numbers and web addresses and redirect them to your own active business.

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Eloqua Report Offers Tips on Lead Generation & Email Marketing

posted on October 19, 2010

Marketing automation has made it possible for a small sales staff to contact and monitor 1,000 of customers with just a few key strokes, but such ease of use has its downside. Just because you can send out mass mailings, doesn’t mean you should. 1,000 randomly targeted emails might bring in a couple of dollars, but Eloqua, a provider of marketing automation solutions says that proper lead scoring and nurturing are more likely to pay off in the long run.

As part of their Eloqua Experience user conference, Eloqua collected data from more than 700 B2B and B2C companies to come up with their new report: How Do You Stack Up? Marketing Automation Trends, Benchmarks, & Best Practices.

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The 5 Google Reputation Management Tactics I Don’t Normally Reveal

posted on October 18, 2010

There are some Google reputation management nightmares that require “out of the box” thinking.

You know the ones. You’ve tried to build positive web content. Tried to get your blog on the first page of Google. You’ve done all that you can, but that negative blog post is still sitting at number 3!

Arrrgh!

So, here are the five tactics you can try, when desperation sets in:

1. Did they violate their registrar’s policies?

TechDirt points to an interesting outcome which involved an attack on Ryanair by the site IHateRyanair.co.uk. While airing your grievances is not something that will normally violate a registrars policies, placing affiliate ads and earning money from said grievances is a violation–at least for the registrar Nominet. IHateRyanair.co.uk earned £322, which was enough for Nominet to order the domain name be turned over to Ryanair.

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Capturing [the Attention of] the Elusive Millennial

posted on October 1, 2010

Tips for Reaching & Engaging the Elusive Millennial may sound like an Animal Planet special, but it’s actually a very informative webinar from Geoff Ramsey of eMarketer. Millennials are those that came of age in the 2000′s, but for the purpose of the study, they’re defined as the 18 – 34 year-old group.

The biggest factor that differentiates this group from those that went before it, is that these people were born techies. They came into adulthood with cell phones in hand, laptops in their backpacks and an almost innate disdain for print mediums. They are 72 million strong and they have 200 billion dollars to spend. This is an audience you want to please and eMarketer’s presentation has some tips in that regard.