Marketing Pilgrim's "Advice" Channel

Sponsor Marketing Pilgrim's Advice Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Competitor Gone Out of Business: Their Loss is Your Gain?

Mike Michalowicz, has an article in the small business section of today’s Wall Street Journal that talks about ways of siphoning off the clients from a competitor who has gone out of business. The concept is based on the idea that the world is full of ads that lead to dead phone numbers or defunct websites. It happens because companies don’t anticipate going out of business when they buy that phone book ad or drop 10,000 postcards with their web address from a hot air balloon. So Michalowicz says you should claim old phone numbers and web addresses and redirect them to your own active business.

Eloqua Report Offers Tips on Lead Generation & Email Marketing

Marketing automation has made it possible for a small sales staff to contact and monitor 1,000 of customers with just a few key strokes, but such ease of use has its downside. Just because you can send out mass mailings, doesn’t mean you should. 1,000 randomly targeted emails might bring in a couple of dollars, but Eloqua, a provider of marketing automation solutions says that proper lead scoring and nurturing are more likely to pay off in the long run.

As part of their Eloqua Experience user conference, Eloqua collected data from more than 700 B2B and B2C companies to come up with their new report: How Do You Stack Up? Marketing Automation Trends, Benchmarks, & Best Practices.

The 5 Google Reputation Management Tactics I Don’t Normally Reveal

There are some Google reputation management nightmares that require “out of the box” thinking.

You know the ones. You’ve tried to build positive web content. Tried to get your blog on the first page of Google. You’ve done all that you can, but that negative blog post is still sitting at number 3!

Arrrgh!

So, here are the five tactics you can try, when desperation sets in:

1. Did they violate their registrar’s policies?

TechDirt points to an interesting outcome which involved an attack on Ryanair by the site IHateRyanair.co.uk. While airing your grievances is not something that will normally violate a registrars policies, placing affiliate ads and earning money from said grievances is a violation–at least for the registrar Nominet. IHateRyanair.co.uk earned £322, which was enough for Nominet to order the domain name be turned over to Ryanair.

Capturing [the Attention of] the Elusive Millennial

Tips for Reaching & Engaging the Elusive Millennial may sound like an Animal Planet special, but it’s actually a very informative webinar from Geoff Ramsey of eMarketer. Millennials are those that came of age in the 2000′s, but for the purpose of the study, they’re defined as the 18 – 34 year-old group.

The biggest factor that differentiates this group from those that went before it, is that these people were born techies. They came into adulthood with cell phones in hand, laptops in their backpacks and an almost innate disdain for print mediums. They are 72 million strong and they have 200 billion dollars to spend. This is an audience you want to please and eMarketer’s presentation has some tips in that regard.

Face Time Meets Social Media Marketing

We love our Twitter, Facebook and email for marketing, but nothing beats face time with a potential consumer – just ask the Fuller Brush Man. But before you start knocking on doors, download this new, free ebook from GoToMeeting. It’s called ‘The Best of Both Worlds: How to Effectively Leverage Social Media Relationships with Real-Time Collaboration Tools” and though the title is way too long, it’s packed with practical suggestions and inspiration to help you get face-to-face with your customers.

The ebook outlines ways for marketers to ramp up their social media marketing efforts through the use of Webinars and online conferences. If you’re like me, you probably associates those words with corporate training sessions but after reading the report, I saw the possibilities for creative marketing. Let’s start with the basics of any campaign.

What’s in a Twitter Name?

Afro-Cheez and Neko-do had their fifteen minutes of fame last week when the Miami Herald ran their Twitter “quotes” as part of their newspaper’s coverage of the anniversary of 9/11.

Understandably, some of the Herald’s actual reporters (Remember reporters? Like Clark Kent, only without the bulky camera) objected and said so in a letter they posted in the newsroom. Their objection was two fold, partly they objected to the idea of displacing actual reporting with inane comments from Twitter. Second, they brought up the fact that the Twitter attributes made the relevancy and quality of the “quotes” even worse because they aren’t real names.

I gotta say that I’m with them on this. Having made my living as a reporter in a variety of mediums over the last nineteen years, I cringe at the way social media has crept in as acceptable journalism.

3,000 New Facebook Fans is Music to Their Ears

MySpace used to be, and possibly still is, the number one social media site for indie musicians but music consultant Madalyn Sklar is quick to point out that “Facebook rocks” for indie artists for one simple reason, their fans are on Facebook already.

A recent guest post on AllFacebook.com outlined a simple Facebook strategy for bands looking to make the leap and there’s info here everyone can use, even if you’re selling vitamins instead of songs. Author Peter Tanham suggests that for less than the cost of a night out on the town for you and your mates (band or otherwise), you can get 1,000 Facebook fans using Facebook ads. And these aren’t any old fans, these are people who are engaged and interested in the product. Is that worth staying in next Friday night?