You’re the author of a book on how to turn kitchen waste into cash and you want to spread the word. So what do you do? Why not invest in a snazzy TV commercial to play on the Food Network or during Pawn Stars. This is your audience, foodies who love to treasure hunt! But author Joel Comm says don’t waste your money because despite all the hype, TV ads are not the stuff dreams are made on.
It goes back to the early days of TV, when Ralph and Norton demonstrated the Handy Housewife Helper and Lucy proclaimed that Vitameatavegamin was so tasty, too! For years, sitcoms have taught us that a single TV commercial can result in an avalanche of sales which generally left our TV hero struggling to meet the demand with comical results. In reality, a TV commercial is just another tool in the tool kit and not always the best tool for the job.