We love our Twitter, Facebook and email for marketing, but nothing beats face time with a potential consumer – just ask the Fuller Brush Man. But before you start knocking on doors, download this new, free ebook from GoToMeeting. It’s called ‘The Best of Both Worlds: How to Effectively Leverage Social Media Relationships with Real-Time Collaboration Tools” and though the title is way too long, it’s packed with practical suggestions and inspiration to help you get face-to-face with your customers.
The ebook outlines ways for marketers to ramp up their social media marketing efforts through the use of Webinars and online conferences. If you’re like me, you probably associates those words with corporate training sessions but after reading the report, I saw the possibilities for creative marketing. Let’s start with the basics of any campaign.