How could I refuse!
With everyone (and their mother) jumping into social media monitoring, I thought it would be best to help you get the most out of your efforts by implementing a solid foundation. I provide six critical steps, starting with:
1. Understand Your Goals
Just because you can monitor everything that’s being said about your brand online, doesn’t mean you should just jump in, without setting clear goals. That’s the monitoring equivalent of hanging out at an open bar–you’ll quickly get dizzy and will end up with a major headache!