Tell the truth. Have you abandoned a shopping cart this week? I’m not talking about the people who leave actual carts in the middle of the parking lot when there’s a corral two feet away. (Though they annoy me, too.) I’m talking about the 70% of shoppers who load items into a virtual cart on a website only to walk away without buying anything.
We all do it. Ironically, I was going to do it today simply to see if the online store I was buying from would offer me an incentive to come back and finish. I decided not to count on it and it’s a good thing. According to an article on eMarketer, only 35% of marketers send out a remarketing email to people who showed an interest but didn’t follow through. Odds are the small site I was buying from wasn’t part of that 35% but they might be in the future.