OK, random thought time.
Yes, we’re sticking with Google Instant.
Yes, it’s focused on SEO.
Yes, it ties back to my post about using Google Suggest for keyword research.
Yes, I’ll get on with it.
The long tail is about to become super-important for your search engine optimization efforts. Why? Because, despite our concerns that Google Instant is headache inducing, I think Google knows better. Google knows that using Google Instant–for the average searcher, not you or me–will be a whole lot of fun.
Take for example a search for “San Francisco Hotels.” OK, so the old Google still used Google Suggest, but that required the user to hit “return” or click “search” and commit to a set of search results. Pay attention to that, they had to commit to the search results.