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Warmth and Competence Promotes Brand Loyalty

posted on August 30, 2010

Does your brand exude warmth? If so, you’re on your way to securing a loyal audience. The researchers at Princeton University conducted a study for The Relational Capital Group where they evaluated the impact of warmth and competence perceptions on loyalty to eight national brands.

They concluded that people judge brands the same way they judge people, which is more by instinct than fact and that there is a statistical correlation between consumer loyalty and how the consumer perceives each brand’s warmth and competence.

Why warmth and competence? Social psychologists say that Mother Nature has gifted us with the ability to make those two judgments swiftly and accurately as part of that “fight or flight” mechanism that we’ve had since caveman days.

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The Majority of Business Are Using Social Marketing, But Why?

posted on August 27, 2010

63% of marketers are already using social media marketing while more than half of those who aren’t currently involved said they were planning on jumping in probably within the next year. But why? Extra Mile Audience Research conducted a study for PivotCon and here’s what they found out:

People said they used social media marketing because:

– We realized that social media marketing is a powerful tool for brands or products 70%

– Our audience is on social media sites 62%

– We saw that social media users/always-on consumers gather information differently 47%

– To use social media as part of our customer support and relationship management 40%

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IKEA Turns Consumer Behavior into Viral Marketing

posted on August 24, 2010

Have you ever played hide-and-seek at IKEA? I have, though not intentionally. The stores are set up in these funky little mazes that make it very easy to lose a husband or a child while shopping, so it’s no wonder that people have taken to playing the game there on purpose. This week, the idea rose to new heights when a person in Australia set up a Facebook event announcing a “massive” game at their local store. Since then, almost 4,000 people have signed up and the news has gone viral.

Smart Company Australia quoted the local IKEA spokesperson as saying that they weren’t behind anything that might endanger shoppers, but they weren’t going to go so far as to ban the game.

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Does Your Landing Page Say Trust Me?

posted on August 23, 2010

Tim Ash, CEO of SiteTuners and bestselling author of Landing Page Optimization says there are “Four Pillars Of Trust” that you need in order to make your landing pages convert. At a recent marketing conference covered by Top Rank, Ash emphasized the fact that the winner is not always the guy with the zippiest website. Trust is about people and that’s the link that binds together his four pillars.

Let’s take a look:

1. Appearance

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Facebook Community Pages: Your Lurking Reputation Nightmare

posted on August 20, 2010

By Renée Revetta

It’s been over four months since Facebook launched Community Pages, and they’re still a big mess.  As users were originally told, Community Pages are NOT completely “dedicated to a topic or experience” but just pages created from everything that users list in their Info tab. Sure that might encompass topics or experiences, but, for example, Community Pages are automatically created for employers, colleges, high schools, interests and activities. With 500 million users on Facebook, those interests, employers and activities quickly add up.

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Can You Pitch Your Company in Under 118 Seconds?

posted on August 18, 2010

The average elevator ride in New York City is 110 seconds and the average person’s attention span is 8 seconds. Put them together and you have the formula for the perfect pitch.

The concept itself was pitched by former Kodak CMO Jeffrey Hayzlett during his keynote speech at SES San Francisco. According to a report by ClickZ, Hayzlett really drove home the idea that elevator pitches are getting too long winded. He says that we need to tighten our focus and make every word count so consumers understand the value of the brand.

What is Kodak’s pitch?

“Only Kodak creates emotional technology that makes it easier to make, manage and move images and information so people can strengthen relationships.”

That one is a little corporate, but Hayzlett had a few more including:

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Search Engine Strategies San Jose is No More

posted on July 28, 2010

I have good news and bad news.

First the bad news: Search Engine Strategies San Jose is no more. :-(

Sucka!

That’s cos the good news is that the event has been renamed SES and the location changed to San Francisco! I so got you with that one, didn’t I?

Well, there’s more. SES is now part of the broader Connected Marketing Week which runs from August 16-20 at the Moscone Center in San Fran. Connected Marketing Week features five full days of themed subjects on search marketing, micro-blogging, social media, international online marketing, ad networks and exchanges, and much more. Each day will include panels, events, and networking opportunities for all involved.