The concept itself was pitched by former Kodak CMO Jeffrey Hayzlett during his keynote speech at SES San Francisco. According to a report by ClickZ, Hayzlett really drove home the idea that elevator pitches are getting too long winded. He says that we need to tighten our focus and make every word count so consumers understand the value of the brand.
What is Kodak’s pitch?
“Only Kodak creates emotional technology that makes it easier to make, manage and move images and information so people can strengthen relationships.”
That one is a little corporate, but Hayzlett had a few more including: