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5 Marketing Lessons You Can Learn From Comic-Con

posted on July 24, 2010

comiccon2010-3463.jpgThis weekend, the eyes and ears of the world are focused on San Diego as a crowd of over 120,000 descend on the city for Comic-Con! What started out in the 70’s as a small gathering of scifi and comic fans has grown into the media event of the year. And despite the name, it’s not all about comics. Actually, it’s tough to even find a booth devoted to comics in the deluge of TV, movie, video game and toy brands that flood the convention floor. That’s because the convention has become the place to get the buzz going about nearly any media project and that’s marketing money well spent.

So in honor of this yearly media-madhouse, I give you 5 Marketing Lessons You Can Learn from Comic-Con

5. Think Small

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Not Marketing to Baby Boomers? You Should Be!

posted on July 21, 2010

There are 78 million Baby Boomers in the US today but they’re largely ignored when it comes to marketing. Why? Conventional wisdom says that these consumers, born between 1946-1964, already have brand loyalty and no interest in technology or trying new “trendy” products.

According to a report by The Nielsen Company, conventional thinking is all wrong.

“Boomers are an affluent group who adopt technology with enthusiasm (think about the number of parents or grandparents who regularly send e-mails or upload photos to Facebook and other sites). They have also shown a willingness to try new brands and products.”

The report goes on to say that Boomers spend 38.5% of the money spent on consumer packaged goods but less than 5% of ad dollars are being spent to market to this group.

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Facebook Ads…Instantly

posted on July 14, 2010

By Renée Revetta

Facebook recently enabled a feature that instantly suggests a dynamically created Facebook ad based on a provided URL. I tested it out to uncover how Facebook set up this feature. As with most things, there are some pros and cons to the dynamic ad creation approach.

Facebook creates the ad by searching the HTML of the provided URL for certain tags. Specifically, it pulls the title tag, meta description, and an image associated with the main content, similar to how it pulls information when Facebook users share a link.

Title of ad: pulled from title tag

Ad copy: from meta description

Image: from embedded image

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The Twelve Most Important Reputations in Social Media Monitoring

posted on July 8, 2010

Are you monitoring your reputation on the web?

Not just your company name, but all of your reputations?

What, you didn’t know you had multiple reputations to monitor?

Over at Actively Listening (the Trackur blog) you’ll find 12 Critical Keywords Every Company Should Monitor in Social Media including:

6. Your Marketing Message

“So easy even a caveman can do it?” “Just do it!” What if those campaign slogans were accompanied by “sucks” or “I’ll never buy from them again?” Monitoring your marketing campaigns will help you understand if your message is getting across, and what your customers have to say about it.

7. Your Competition

Surely you’d find value in knowing your biggest competitor just got the jump on you. Reports suggest that inside Lenovo, execs knew about the launch of Apple’s Mac Air within minutes–important for Lenovo, as it was planning it’s own ultra-light notebook.

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Sharing Your Web Content for Maximum Buzz [Video]

posted on June 18, 2010

It’s always a pleasure to sit down with the venerable Dr. Ralph Wilson of Web Marketing Today.

Back in December we recorded this video on how to share your images, videos, and presentations in order to help with your rankings, reputation and general buzz building.

Want more great tips? Be sure to subscribe to the Web Marketing Today newsletter!

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4 Ways to Act Like a Social Media Jerk…& How to Avoid Them!

posted on April 22, 2010

By Sheila Beal

If your brand, business or company seeks to harness the benefits of social media, you need to be aware of some pitfalls to avoid.

While social media can do wonders to help raise awareness and improve the sales of a business, if it’s not done well, it can also come back to haunt you. I’ve gone from being a raving fan of a business to being unlikely to ever patronize that business again, based on their poor social media skills.

Now, I’m not telling you that to make you scared to dip your toes in the social media pool. I’m only telling you this because I want you to be aware of some social media basic skills that can make or break your efforts.

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The Only 5 Free Social Media Monitoring Tools You’ll Need

posted on April 21, 2010

During PubCon South’s Online Reputation Monitoring & Management panel, I was asked to talk about a topic near and dear to my heart: social media monitoring!

I resisted the urge to basically tell everyone to head to Trackur for their free account–after all, I had 15 minutes to pad out–and instead shared the free tools I think get the job done.

I won’t spoil the surprise by revealing the free social media monitoring tools I discuss in my presentation–you’ll just have to flip through the slides below. ;-)

5 Free Social Media Monitoring Tools You Need
View more presentations from Andy Beal.