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Apple, Google Unveil Competing Subscription Plans

Apple has a brand new system that will allow online content producers to sell subscriptions.

Google has a brand new system that will allow online content producers to sell subscriptions.

Is that a coincidence? Coming only a few days apart, it does seem that Google is trying to one-up Apple especially since Apple is taking nothing but flack from producers in regard to their offer.

Here are Apple’s rules. Any content producer that wishes to sell a subscription can do so through the iTune’s app system which provides one-touching (think impulse) buying. That’s great. If a person clicks and buys, Apple get’s 30%. Not so great for content producers. Where it really gets sticky is in this next bit.

Why Don’t People Want Roger Ebert to Make Money?

Roger Ebert, the famed movie critic, has been sending out Tweets with Amazon affiliate links in them. Are you horrified? Apparently many people are and I don’t get it. Here’s the gist of the whole affair.

Two months ago, Ebert signed up for an Amazon affiliate account and began sending out two or three Twitter Tweets a day promoting various products. Generally he points out really good deals on great movies, but has been known to promote other items like coconut water (yuck).

The Top 7 Pitfalls of Affiliate Marketing for Publishers

Running affiliate offers on your website can be a fun and rewarding experience, but there are quite a few challenges for you on your road to strike it rich. To help you on this journey, I’ve compiled a list of the top 7 pitfalls of affiliate marketing for publishers.

While this list is by no means comprehensive of all the challenges you’ll face in your campaigns, it’s a good place to start and might help you avoid some headaches along the way.

Also, check out my companion post The Top 6 Pitfalls of Affiliate Marketing for Advertisers.

1. Canceled transactions

The Top 6 Pitfalls of Affiliate Marketing for Advertisers

Affiliate marketing can be a very rewarding endeavor for the ambitious online marketer; however, there are several things you should be aware of before you take the plunge. To help you on your journey, I’ve compiled a list of some of the top 6 pitfalls you may face as you deploy your own affiliate marketing advertising campaigns.

While this list is by no means comprehensive of all the challenges you’ll face in your campaigns, it’s a good place to start and might help you avoid some headaches along the way.

1. Double Commissions

When you run your campaign you might decide to promote your offer on multiple affiliate platforms (networks, home grown, etc.), but be warned! Affiliates can register for your offer on multiple platforms and with a little cookie stuffing, earn commissions from both platforms for the same order. Yikes!

Federal Judge Stops NC’s Privacy Invasion

I live in North Carolina. It’s a pretty state. You get a taste of the winter months but you don’t get a lot of winter weather per se. Sure the summers are hot but that’s what air conditioning is for. Overall, it’s a great place to live and raise a family.

That is except for the state government and their attempts to collect taxes on online purchases made from Amazon. They have already pushed Amazon far enough that the online retailing giant ended its affiliate programs with North Carolina residents in 2009 thus depriving residents of the chance to bring money into the state that would be spent in the state and would give some ailing jobless folks a chance at survival. Nice move!

Affiliate Marketing Company VigLink Acquires Rival DrivingRevenue

viglink“We met for dinner in Chicago. We liked each other.  Our companies had very complementary strengths.  One thing led to another.”

Sounds like an influential CEO confessing to an elicit affair, but it’s really VigLink CEO Oliver Roup talking about how his company happened to acquire rival DrivingRevenue this past Friday. It began with an email from Revenue’s Raymond Lyle and Jack Bafia saying they should talk. That was in May, so it was quite a rush to the alter. Says Roup;

“We’re very excited to be joining forces. Ray is going to lead the sales and merchant relationship team and run our Chicago office. Jack will be moving to San Francisco to assume leadership of the product team. Everyone else is keeping their job as well.  They’ve all made a big bet on the future of the combined business. They are doubling down, not cashing out.”

Commission Junction Chosen Twice as Often as Other Affiliate Networks

California based Commission Junction (a division of Value Click), announced on June 15th 2010 that 63% of online retailers who use third party affiliate companies used Commission Junction. This was more than twice as much as any other affiliate provider. The data backing this claim came from online retailers surveyed for the 2010 Internet Retailer Top 500 Guide where CJ was the top seed for the 5th year in a row.

Commission Junction also scored 64% of the top 100 online retailers and lead in every sub category. The combination of all these points clearly indicates that Commission Junction is the affiliate network to beat.

As both a publisher and an advertiser, I am not surprised to read about CJ’s dominating presence with online retailers. While networks like Sharasale, Google and others offer compelling affiliate offers, there is no questioning CJ’s brand awareness and ability to snag advertisers.