By Janet Meiners
Advertisers who want to keep their costs down must keep the quality of their landing pages up. Nothing new. But Google recently reiterated their policies on the Inside AdWords blog.
What does Google reward? In both natural and paid search the answer is quality – from a customer point of view. Google rewards landing pages that are easy to navigate and transparent. I will add trust and credibility. Create landing pages and sites that provide a good experience (quality content) for searchers and customers and Google will be happy.
Google was clear about what is not considered quality. They will:
- get rid of squeeze pages designed to collect a name and email
- penalize arbitrage sites that are simply pages of ads
- eliminate sites that knowingly or unknowingly install software (malware)
Google specifically mentioned they discourage “get rich quick” sites, comparison shopping sites, and travel aggregators. This is where affiliates marketers gasp.