Marketing Pilgrim's "Analytics Channel"

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Today’s social media treat: Twitter analytics for everyone!

And now an important message from our friends at Twitter:

Twitter analytics tweet

That’s excellent news for anyone who even remotely uses Twitter as a marketing channel. It’s even good news for people who are just curious about their impact on the social media world. It’s just plain, good news across the board.

A few months ago, I wrote a mostly positive post about Twitter’s new analytics dashboard. My only complaint was that you had to have a Twitter advertising account to access the tool. Not as big a hurdle as you might imagine because you didn’t have to actually advertise but you did have to sign up and I believe you had to put in your credit card information. I’m sure that kept a lot of smaller businesses from diving in and that’s a shame because it’s a truly excellent tool.

Tips for blocking SEMalt and botnet attacks

Bot attacksSUMMARY: Botnets are degrading Website performance and preventing real people from visiting your Websites.  Here is a brief update on the problem and some measures you can take to block one specific botnet operated by SEMalt.

You may know by now that the SEMalt “service” has been probing Websites with fake traffic generated by botnets.  The problem with fighting botnets is that they come from everywhere.  Many of the compromised nodes are Web hosting servers hiding in the cloud or in far eastern and European data centers.  We see them coming out of Africa, South America, and even New Zealand.  US military networks are compromised and rolled into the swarm every few months.

semalt-referral

SES London: The Biggest Analytics Mistakes Made by Small Businesses [video]

Marketing Pilgrim contributor Gareth Davies was at the recent SES London conference, with video camera in hand.

He sent back 8 short video interviews, which we plan to share over the course of the week. In this video, Gareth asks Nikki Rae of Future Insight Analytics to talk about the biggest mistakes small business owners make with their web analytics.

YouTube Adds Group Analytics and Warns Users Not to Try Gaming the System

groupsYouTube just rolled out a new analytic tool that allows you to aggregate data on a specific group of videos. For example, if you have both cooking videos and home decor videos on your YouTube channel, you can put them into separate analytic groups to get a clearer picture of how different types of content are performing.

To create a group, just go to your analytics page and click the Group button. From here you can choose to see an overview of the groups you’ve created or start a new one. Name it. Choose the videos that belong in that group and save. To view the stats on a group, use that same button and then select the group from the list.

39 tips from London Conversion Conference

Website owners are spending 9x as much money getting people to their website than they do converting them, however most websites still have a conversion problem! At this year’s Conversion Conference in London, Gareth Davies from Marketing Pilgrim was on hand to listen to some of the world’s leading conversion experts share some of their top tips.

CONVERSION

Conversion graphic london

1. Every conversion rate is an average of many conversion rates, such as new visitors, return visitors, mobile etcí – Matt Althauser, Optimizely

2. Incentivize people in the company to come up with new testing ideas, you can even make it a game – Matt Althauser

3. Orbit presented higher priced items to Mac users when they arrived at their website and saw an increase in conversion – Matt Althauser

Google Analytics Academy Open

Being aware of everything that needs to be done in the Internet space is one thing. Knowing greater detail and actually being able to do many of these things is what helps you have a career.

One element of the Internet space that is getting more and more critical is analytics of all kinds. One that most of our readers are quite familiar with is Google Analytics.

Google is offering a chance to get training in the basics for those who are not comfortable yet with the tool and the training starts today. Of course, you can do this at your own pace but like they say “there’s no time better than the present!”.

Here is a video introducing the course.

Google Analytics Earns Certification

Google Analytics LogoAs the worlds of IT and marketing come crashing together, it is likely that compliance and certifications normally reserved for infrastructure solutions are going to become mission critical to marketers as well.

A perfect example is anyone gathering data in healthcare. It’s not just about protecting data anymore. Instead HIPAA HITECH compliance may be required. It’s a different world.

That’s why the news that Google Analytics has earned ISO 27001 certification may seem dry by Internet marketing standards it doesn’t make it any less important.

The Google Analytics blog tells us

With infrastructure and services that include robust data protections for all customers, enterprises like Google are able to invest in security measures that might be challenging for businesses to attain on their own.