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The silent social majority: what social media analytics don’t tell you

If you’re getting flack over the lack of engagement on your company Facebook page, here’s a fact that you can use to fight back. 90% of social media engagement comes from only 30% of your social media audience.

I even have a graphic from Vision Critical to back it up.

visioncritcial volumeVision Critical’s new report “What Social Media Analytics Can’t Tell You” tells us that there are a lot of lurkers out there who aren’t being counted. For the report, they surveyed the followers of three companies —a major motion picture studio, a renowned broadcasting company and a cross-category apparel brand. What they found was that a whopping 52% of Facebook followers on those accounts were lurkers — people who post once a week or less. 19% were dabblers posting 2 to 4 times a week.

Measuring ROI: why we’re all doing it wrong

This sponsored post is by Majestic’s Marketing Director, Dixon Jones.

I read on Marketing Pilgrim the other day that a SEMPO survey had discovered agencies now found it harder, rather than easier, to measure ROI across almost every marketing channel than it was the year before.

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This is an alarming statistic, but not entirely surprising given that most businesses are now almost entirely reliant on an ROI tracking technology which is both free and owned by the company selling the traffic! I am talking of course about Google Analytics. It has become almost omnipresent, especially for non-enterprise level businesses. Using this as your main KPI tool of choice creates a number of inequalities for your stats. In short – we all need new tools!

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.

Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become majestic.com. Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

MajesticSEO

In actual fact – there’s a minor bug in the tool. The address change is to the https version of majestic.com (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.

Today’s social media treat: Twitter analytics for everyone!

And now an important message from our friends at Twitter:

Twitter analytics tweet

That’s excellent news for anyone who even remotely uses Twitter as a marketing channel. It’s even good news for people who are just curious about their impact on the social media world. It’s just plain, good news across the board.

A few months ago, I wrote a mostly positive post about Twitter’s new analytics dashboard. My only complaint was that you had to have a Twitter advertising account to access the tool. Not as big a hurdle as you might imagine because you didn’t have to actually advertise but you did have to sign up and I believe you had to put in your credit card information. I’m sure that kept a lot of smaller businesses from diving in and that’s a shame because it’s a truly excellent tool.

Tips for blocking SEMalt and botnet attacks

Bot attacksSUMMARY: Botnets are degrading Website performance and preventing real people from visiting your Websites.  Here is a brief update on the problem and some measures you can take to block one specific botnet operated by SEMalt.

You may know by now that the SEMalt “service” has been probing Websites with fake traffic generated by botnets.  The problem with fighting botnets is that they come from everywhere.  Many of the compromised nodes are Web hosting servers hiding in the cloud or in far eastern and European data centers.  We see them coming out of Africa, South America, and even New Zealand.  US military networks are compromised and rolled into the swarm every few months.

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SES London: The Biggest Analytics Mistakes Made by Small Businesses [video]

Marketing Pilgrim contributor Gareth Davies was at the recent SES London conference, with video camera in hand.

He sent back 8 short video interviews, which we plan to share over the course of the week. In this video, Gareth asks Nikki Rae of Future Insight Analytics to talk about the biggest mistakes small business owners make with their web analytics.

YouTube Adds Group Analytics and Warns Users Not to Try Gaming the System

groupsYouTube just rolled out a new analytic tool that allows you to aggregate data on a specific group of videos. For example, if you have both cooking videos and home decor videos on your YouTube channel, you can put them into separate analytic groups to get a clearer picture of how different types of content are performing.

To create a group, just go to your analytics page and click the Group button. From here you can choose to see an overview of the groups you’ve created or start a new one. Name it. Choose the videos that belong in that group and save. To view the stats on a group, use that same button and then select the group from the list.