This sponsored post is by Majestic’s Marketing Director, Dixon Jones.
I read on Marketing Pilgrim the other day that a SEMPO survey had discovered agencies now found it harder, rather than easier, to measure ROI across almost every marketing channel than it was the year before.
This is an alarming statistic, but not entirely surprising given that most businesses are now almost entirely reliant on an ROI tracking technology which is both free and owned by the company selling the traffic! I am talking of course about Google Analytics. It has become almost omnipresent, especially for non-enterprise level businesses. Using this as your main KPI tool of choice creates a number of inequalities for your stats. In short – we all need new tools!