And now an important message from our friends at Twitter:
That’s excellent news for anyone who even remotely uses Twitter as a marketing channel. It’s even good news for people who are just curious about their impact on the social media world. It’s just plain, good news across the board.
A few months ago, I wrote a mostly positive post about Twitter’s new analytics dashboard. My only complaint was that you had to have a Twitter advertising account to access the tool. Not as big a hurdle as you might imagine because you didn’t have to actually advertise but you did have to sign up and I believe you had to put in your credit card information. I’m sure that kept a lot of smaller businesses from diving in and that’s a shame because it’s a truly excellent tool.